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Atlanta Braves – #AskCoppy

Faced with a rebuilding season, the Atlanta Braves looked to reconnect with its passionate fanbase as the team closed out its run at Turner Field, opting to have GM John Coppolella, aka Coppy, take over the @Braves Twitter account and answer fan questions submitted via the hashtag #AskCoppy. Leveraging different topics throughout the season such as roster moves, team development, in-season performance, transitioning into a new ballpark and more, Coppy delivered a straight-forward analysis in a way not done by other teams. The direct approach saw a campaign that effectively changed many fans’ negative perception of team direction, according to the club, answering more than 400 questions with a reach of more than 11 million people.