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Nationwide/Wasserman – 2016 NASCAR Paint Scheme Reveal

Looking to execute a unique way to reveal the Nationwide’s 2016 primary paint scheme for Dale Earnhardt Jr., Wasserman created a once in a lifetime experience for Nationwide by selecting eight avid fans for what they thought was a behind-the-scenes tour of Hendrick Motorsports. Earnhardt Jr. then surprised them with an appearance at the beginning of the day before revealing the 2016 Nationwide primary paint scheme that would carry the car for the year. The blend of multiple surprises and raw emotion delivered 1.6M views on Facebook and Twitter with 6.5M people reached, and 112K engagements.