Sharknado3: StatSocial Twitter Audience ratings results are in

Sharknado3: StatSocial Twitter Audience ratings results are in

Sharknado3: StatSocial Twitter Audience ratings results are in

Stat Social exclusively tracked Twitter Audience Ratings from the Sharknado3: Oh Hell No on July 22 for Cynopsis. Key findings:
Age: 27% millennials (18-34)
Gender: 60% men
Location: 7% were from Florida
Income: 52% earn over $50K
Favorite Cameos: 5.1x more likely to like Mark Cuban than the Twitter average; 7.2x more likely to like Chris Jericho; 9.9x more likely to like Michele Beadle; 5.3x more likely to like Hoda Kotb; 8.2x more likely to like Joey Lagano; 6x more likely to like Frankie Muniz; 7.2x more likely to like Brad Keselowski; 9.1x more likely to like Max Kellermann
Favorite TV Shows: 3.3x more likely to like Pizza Hut; 8.3x more likely to like; 4.9x more likely to like Doritos; 5.1x more likely to like Comcast
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
“Sharknado 3 premiered on Syfy Wednesday night and quickly became a trending topic on Twitter,” StatSocial’s Audrey Hungerman told Cynopsis. “What intrigued viewers were the large amount of cameos from films, TV, sports, and the business world. Although they seemed to have a high preference for sports industry professionals, such as Brad Keselowski and Ryan Kerrigan – TV personalities Holly Madison and Kendra Wilkinson fell short of the the Twitter average. Major advertisers of the film scored big as the viewers’ affinity for each sponsor was higher than the Twitter average; even the affinity for Syfy was 20x the average.

Related Stories

Wendy Williams heads to late night on Bounce

The Wendy Williams Show heading to late night on Bounce.

The Wendy Williams Show is heading to late night. Bounce secured day and date repurpose rights to the talk show from Lionsgate’s Debmar-Mercury and will begin airing it weeknights at 11p starting Monday, March 5. “The opinionated voice of The Wendy Williams Show has come to symbolize pop culture,” said Jonathan Katz, President and CEO […]

Sinclair gets Raw

Sinclair gets Raw

With Sinclair Broadcasting’s acquisition of Tribune Media likely a few weeks from final approval, the Federal Communications Commission’s independent watchdog is investigating dealings between Sinclair and FCC Chairman Ajit Pai, reports the New York Times. The probe, looking at whether Pai and aides improperly pushed for rule changes timed to benefit Sinclair, has been in […]

FOX launches Daytona drones

FOX launches Daytona drones (Facebook)

FOX Sports paved its road for the upcoming Daytona 500, mapping out production details for its coverage of Sunday’s race, which will run at 2:30p on FOX. This year will see the addition of aerial drone coverage as well as a record number of in-car cameras for the event with 14 in the cards. In […]

The NBA on TNT gets a demo bounce

The NBA on TNT gets a demo bounce (Facebook)

Ahead of NBA All-Star festivities, Turner Sports announced that NBA on TNT’s live game coverage this season is delivering the net’s most viewed season-to-date viewership since 2013-14 with an average of 1.9 million viewers through 44 telecasts. That is up 20% over last year with double-digit growth across all key demos – People 18-34 (+20%), […]

The CW supersizes with Sunday

The CW supersizes (Guy D'Alema)

The CW is adding a 2-hour Sunday primetime block next season. Nine years ago the CW returned Sunday to its affiliates, but now, up 3% year-to-date in total viewers and boasting the youngest median age in broadcast, the net has inked agreements for clearances on 6 nights. “As one of the largest CW affiliate groups, […]