Sharknado3: StatSocial Twitter Audience ratings results are in

Sharknado3: StatSocial Twitter Audience ratings results are in

Sharknado3: StatSocial Twitter Audience ratings results are in

Stat Social exclusively tracked Twitter Audience Ratings from the Sharknado3: Oh Hell No on July 22 for Cynopsis. Key findings:
Demographics:
Age: 27% millennials (18-34)
Gender: 60% men
Location: 7% were from Florida
Income: 52% earn over $50K
Favorite Cameos: 5.1x more likely to like Mark Cuban than the Twitter average; 7.2x more likely to like Chris Jericho; 9.9x more likely to like Michele Beadle; 5.3x more likely to like Hoda Kotb; 8.2x more likely to like Joey Lagano; 6x more likely to like Frankie Muniz; 7.2x more likely to like Brad Keselowski; 9.1x more likely to like Max Kellermann
Favorite TV Shows: 3.3x more likely to like Pizza Hut; 8.3x more likely to like Hotels.com; 4.9x more likely to like Doritos; 5.1x more likely to like Comcast
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
“Sharknado 3 premiered on Syfy Wednesday night and quickly became a trending topic on Twitter,” StatSocial’s Audrey Hungerman told Cynopsis. “What intrigued viewers were the large amount of cameos from films, TV, sports, and the business world. Although they seemed to have a high preference for sports industry professionals, such as Brad Keselowski and Ryan Kerrigan – TV personalities Holly Madison and Kendra Wilkinson fell short of the the Twitter average. Major advertisers of the film scored big as the viewers’ affinity for each sponsor was higher than the Twitter average; even the affinity for Syfy was 20x the average.

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