Facebook released a study on what happened when the Comcast SportsNet family of networks coordinated a posting strategy for on-air talent and sports journalists augmented by the CSN Facebook pages and broadcasts. The journalist-focused strategy was activated in several markets around their MLB coverage from Opening Day through MLB All-Star break in July by utilizing six sports journalists/on-air talent from six markets (San Francisco Bay Area, Chicago, Washington, D.C., New York, Philadelphia, Boston) to engage in a new Facebook posting strategy of increasing post frequency while engaging with their audience more regularly and often using Facebook Mentions. The results saw 6.5 million sports fans reached by CSN affiliates with 62% average growth of talents’ Pages over the 4-month span of the program and a 400% rise in referral traffic back to NBC Sports digital properties. More details can be found here.
TV Land has cut ties with two more original series, canceling Lopez after two seasons and late-night comedy Throwing Shade after one. In addition, the Melissa McCarthy and Ben Falcone-produced comedy, Nobodies, is moving to flagship Viacom scripted brand Paramount Network.
FOX issued a put pilot order for comedy One Hit Wendy. Julianne Hough (Dancing With the Stars) stars as a singer who peaked at 18 and is now trying to guide her talented niece through the music biz.
Mashable was just sold – and it didn’t exactly fetch a hefty price tag. The digital media company was purchased by Ziff Davis, a publisher of gaming, healthcare, and tech content. The news was first reported by the Wall Street Journal. According to the paper, Ziff Davis only paid about $50 million for the company. […]
According to a new report from Recode, Univision is looking to bring in a minority investor to support Fusion Media Group. Along with the Fusion TV network and a production studio, FMG consists of a number of digital media properties, including The Onion and most of the sites formerly owned by Gawker Media. (Univision bought […]
NBC Olympics is lining up 1800 hours of live streaming coverage of the XXIII Olympic Winter Games from PyeongChang in February, marking a record for a Winter Olympics. In addition, PyeongChang will be the first Winter Games to offer live streaming of the NBC broadcast network, including primetime and primetime-plus programming as part of its […]