Facebook released a study on what happened when the Comcast SportsNet family of networks coordinated a posting strategy for on-air talent and sports journalists augmented by the CSN Facebook pages and broadcasts. The journalist-focused strategy was activated in several markets around their MLB coverage from Opening Day through MLB All-Star break in July by utilizing six sports journalists/on-air talent from six markets (San Francisco Bay Area, Chicago, Washington, D.C., New York, Philadelphia, Boston) to engage in a new Facebook posting strategy of increasing post frequency while engaging with their audience more regularly and often using Facebook Mentions. The results saw 6.5 million sports fans reached by CSN affiliates with 62% average growth of talents’ Pages over the 4-month span of the program and a 400% rise in referral traffic back to NBC Sports digital properties. More details can be found here.
In more Netflix news, the streamer canceled two comedy talk shows, The Break with Michelle Wolf and The Joel McHale Show with Joel McHale. McHale debuted in February; Wolf premiered in May. Netlfix isn’t giving up on launching new efforts – Patriot Act with Hasan Minhaj, Norm Macdonald Has a Show, and panel show The […]
New animated series Star Wars Resistance debuts with a one-hour premiere Sunday, October 7 at 10p on Disney Channel, DisneyNOW and Disney Channel VOD, with subsequent airings on Disney XD. Disney Channel’s new live action family comedy, Coop & Cami Ask the World, arrives five days later, on Friday, October 12 at 8:30p.
As the demand for boxing content continues to rise, this week sees the relaunch of reality series, The Contender. This version, which marks the fifth season, begins Friday night at 9p and run until November, moving to EPIX for the first time and a format that will feature full fights for the first time. In […]
ESPN saw its Monday Night Football preseason game featuring a Redskins’ victory over the Jets draw a 2.1 overnight rating according to Nielsen metered markets numbers. That marks a rise of 11% over last year’s preseason opener, featuring the preseason debut for ESPN’s new Monday Night Football commentator team of play-by-play voice Joe Tessitore, analysts […]
E! has opted not to renew The Royals. However, according to Deadline, the network’s only remaining scripted series is being shopped by its leading producing studio, Lionsgate TV, and talks are underway with Pop for a possible fifth season pickup.