Comcast’s Facebook play

Facebook released a study on what happened when the Comcast SportsNet family of networks coordinated a posting strategy for on-air talent and sports journalists augmented by the CSN Facebook pages and broadcasts. The journalist-focused strategy was activated in several markets around their MLB coverage from Opening Day through MLB All-Star break in July by utilizing six sports journalists/on-air talent from six markets (San Francisco Bay Area, Chicago, Washington, D.C., New York, Philadelphia, Boston) to engage in a new Facebook posting strategy of increasing post frequency while engaging with their audience more regularly and often using Facebook Mentions. The results saw 6.5 million sports fans reached by CSN affiliates with 62% average growth of talents’ Pages over the 4-month span of the program and a 400% rise in referral traffic back to NBC Sports digital properties. More details can be found here.

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