Facebook released a study on what happened when the Comcast SportsNet family of networks coordinated a posting strategy for on-air talent and sports journalists augmented by the CSN Facebook pages and broadcasts. The journalist-focused strategy was activated in several markets around their MLB coverage from Opening Day through MLB All-Star break in July by utilizing six sports journalists/on-air talent from six markets (San Francisco Bay Area, Chicago, Washington, D.C., New York, Philadelphia, Boston) to engage in a new Facebook posting strategy of increasing post frequency while engaging with their audience more regularly and often using Facebook Mentions. The results saw 6.5 million sports fans reached by CSN affiliates with 62% average growth of talents’ Pages over the 4-month span of the program and a 400% rise in referral traffic back to NBC Sports digital properties. More details can be found here.
Grey’s Anatomy’s Ellen Pompeo (Grey’s Anatomy) signed a new 2-year deal with ABC Studios, paving the way for a renewal of the medical drama for seasons 15 and 16. As part of the agreement, reportedly worth $20 million per year, Pompeo becomes a producer for Grey’s and a co-exec producer on its upcoming untitled spin-off.
Endeavor Content snatched the rights to Michael Wolff tell-all Fire and Fury: Inside the Trump White House, with the aim of turning it into a TV series. Wolff will exec produce and Two Cities Television head Michael Jackson will produce.
With week two of Overwatch League underway, the newborn org reports that its first week drew more than ten million viewers. With Twitch on-board as partner, opening day drew an average audience per minute of 408,000, and 280,000 for the week as over 10 million viewers tuned in over the four-day period via Twitch, MLG, […]
Las Vegas-based team Rogue has a new owner, as ReKTGlobal announced that it was acquiring the esports organization. The esports infrastructure company now takes on a team that previously saw investment from DJ and EDM entrepreneur Steve Aoki, and will “provide the necessary resources and infrastructure for Rogue to take its expansion to a new […]
Coca-Cola is tapping International Speedway Corporation and NASCAR through an extension to each of its long-standing partnerships through 2023. Described as a “first-of-its kind integrated agreement,” the deal with ISC will continue Coca-Cola’s position s at 21 race tracks in 2018 while the brand continues its role as the ‘Official Soft Drink of NASCAR’. “This […]