Winner: The Puppy and the Ring – Nickelodeon
Description: This Bubble Guppies special paid homage to one of the most iconic movie franchises of the last decade, namely the Lord of the Rings and Hobbit films. Therefore, Nickelodeon’s strategy was to treat it like a blockbuster movie event…preschool-sized.
Honorable Mentions:
- CURIOUS GEORGE: A HALLOWEEN BOO FEST! – PBS KIDS
- Dora Ice Skating Campaign – Nickelodeon
- Dora the Explorer: Dora Rocks! – Nickelodeon
- Hub Network’s First Annual Halloween Bash – Hub Network
- PR Campaign for Despicable Me 2 Toys – GennComm LLC