March 29 Crown Media Family Networks Crown Media Family Networks an Upfront celebration for media buyers on Wednesday at NYC’s landmark Rainbow Room. Bill Abbott, Crown Media president & CEO, opened the presentation with brief remarks about the Hallmark brand. “Our brand has become one of the highest profile brands in entertainment with high quality […]
04/04/16: CYNOPSISMEDIA PRESENTS: Upfront Update
CYNOPSISMEDIA PRESENTS: Upfront Update March 31 DISCOVERY COMMUNICATIONS At Discovery Communications’ press breakfast in NYC, CEO David Zaslav noted, “The basic elements of our business have turned significantly more positive. We’re spending more money on content and our brands.” Primary focus? “Growing audience around the world.” Zaslav explained the company is following ESPN’s road map […]
Crown Media Upfront: March 13, 2014
An elegant lunch at NYC’s Gramercy Park Hotel was the setting for Crown Media’s upfront presentation on Thursday, where EVP of ad sales and digital media Ed Georger said he anticipates a 20 percent increase in advertiser commitments at the upfront, explaining, “Advertisers are putting a higher value on original content and a higher value […]
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Crown Media 2013
At Crown Media’s upfront presentation at New York City’s elegant Eleven Madison Park restaurant, the Hallmark Channel announced that it’s doubling down its efforts to develop original programming by adding a new scripted series to its schedule and two pilots to its development slate. “The recognition factor for our network is not what it should […]
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