Bleacher Report’s Game of Zones
In an all-new animated short, Bleacher Report paired two franchises – the NBA and HBO’s Game of Thrones – into a video, Game of Zones. The first episode presented a mash-up of some of the NBA’s biggest stars and teams and has since been viewed more than 3.3 million times. Game of Zones: Episode II features impersonations of current NBA All-Stars and all-time NBA legends set against the fantasy world popularized in the HBO series. This campaign was significant in driving impressive results in each of Turner’s social key performance indexes.