Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings to truly understand who their viewers are—and what keeps them engaged.
Opportunity is knocking, but few are answering. TV Execs see first-party data as a growth driver, yet most aren’t leveraging it to create real audience value or revenue lift. The gap between what’s needed and what’s available is wide—and widening.
In this report, you’ll uncover the insights broadcast leaders need to modernize their audience strategy, including:
- Why audience “confidence” is often misleading—and where broadcasters are overestimating their understanding of their viewers.
- The data and technology roadblocks holding teams back from deeper audience relationships.
- How leading organizations are using first-party data to drive smarter programming, personalization, and revenue growth.
- Benchmarks that reveal where the industry stands today and what top performers are doing differently.
- Ratings may tell you what happened, but smart data tells you what to do next.
- Dive into the report and start leading with intelligence, not instinct.