Winner: Nickelodeon’s SpongeBob SquareShorts – Nickelodeon
Description: The contest resulted in Nickelodeon having its highest ever level of participation for a UGC initiative. 
Honorable Mentions:
- KidzVuz Totally Tony’s Broadway Contest – KidzVuz
- Nintendo / Happy Holi-Games – Disney Media Sales & Marketing
- Nintendo: Face Your Fears – SPORTS ILLUSTRATED Kids
- Share the Set with Chica – Sprout