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“Our mission was to dissolve sweeping generalizations around the millennial audience into actionable insights for marketers and media strategists,” Katz added. “We ran with the hypothesis that social media’s revolution is over, and as the dust settles, how does it all work? In addition to a fresh perspective on the generation’s culture, Road to Truth provided us with 7 New Rules, or tweaks in media strategy and marketing that can extract value from the millennial audience.”