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Magna Global predicts that programmatic digital ad spend will increase by how much % this year?



Across all screens, programmatic accounts for 1/3 of all display and video ad spend. By 2019, it will make up how much?


More than half

Three Quarters
Which of these four terms are Programmatic Buying Methods?

Real time bidding

Automated Guaranteed

Unreserved Fixed Rate

Invitation-only Auction

All of the above
What are the main obstacles to adoption of Programmatic buying?

Maximizing efficiency

Scaling businesses

Consistent measurement

All of the above

Cynopsis Programmatic TV Summit
November 5 I New York City