Trivia
Magna Global predicts that programmatic digital ad spend will increase by how much % this year?
59%
23%
43%
59%
23%
43%
Across all screens, programmatic accounts for 1/3 of all display and video ad spend. By 2019, it will make up how much?
Two-thirds
More than half
Three Quarters
Two-thirds
More than half
Three Quarters
Which of these four terms are Programmatic Buying Methods?
Real time bidding
Automated Guaranteed
Unreserved Fixed Rate
Invitation-only Auction
All of the above
Real time bidding
Automated Guaranteed
Unreserved Fixed Rate
Invitation-only Auction
All of the above
What are the main obstacles to adoption of Programmatic buying?
Maximizing efficiency
Scaling businesses
Consistent measurement
All of the above
Maximizing efficiency
Scaling businesses
Consistent measurement
All of the above