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SHO Sports “The Moment to Mayhem”
RFI studios was tasked with creating content that emphasized the athleticism, energy, and star quality of the fighters and reinforced SHOSports as a leader in the social boxing space.
First, the team utilized footage from the real-time documentary series All Access. Then real-time content was shot on location in Las Vegas before The Moment and Mayhem matches, with exclusive footage of press conferences, weigh-ins and other fan-focused pre-fight events. RFI also launched the MayhemArt contest. a call to action for artistic boxing fans to create custom artwork in honor of the event.
The results included 178 million total impressions, 1.6 million total engagements, 9% community growth and 74,000 new followers. Talk about a knock out!