Pro-Social Campaign

Little Children Big Challenges-Incarceration-Pro Social Campaign

Winner: Little Children, Big Challenges: Incarceration – Sesame Workshop

Description: A greater measure of their success comes from survey data from partners who received kits. To date:

• 80% of respondents report that resources have improved relations with families they serve.

• 76% report that materials have become a regular part of their work.

• 76% report that materials have raised awareness of the organizations themselves and the work that they do

Winner: Soar with Reading – A JetBlue partnership with Random House Children’s Books

Description: It was a multi-dimensional campaign to leverage JetBlue assets and Random House Children’s Books to encourage reading. Distributed were 300,000 literacy based Magic Tree House Passport booklets and they also donated $500,000 worth of books to children in need.

Honorable Mentions:

  • Anything Is Possible (ProjectAIP) 
    – Limited
  • Go Orange for No Kid Hungry – Food Network
  • Kindest Kid Campaign – Sprout
  • We Can Be Heroes – SPORTS ILLUSTRATED Kids & TIME for Kids