National Hockey League


MyPlayoffsStory was a user-generated content campaign designed to have fans celebrate the journey of their favorite team through the entire Stanley Cup Playoffs and reward their passion by threading their content into intense, snackable content after each round.

Fans we encouraged to submit videos of themselves celebrating their team’s wins across every relevant social media platform. The NHL team then edited them into pieces of creative to be shared with the fans prior to the start of the next series.

The program resulted in nearly 100MM impressions and over 60 MM views of the 15 stories.