2014 NCAA College World Series: Using instant nostalgia to tell a real-time story
With the objective of capturing the essence of the College World Series (CWS) through a collectible series of social media assets, the NCAA developed a list of storylines for every game, and focused on generating passionate social content within seconds of big moments.
A total of 730 outbound posts were made during the CWS, averaging 456.5 engagements per post with an engagement rate of 143% . 589 social media assets contained custom real-time, nostalgic graphics that were engaged with an average of 526 times each. More than 37 million television viewers consumed the Series, a 39.4% increase year over year.