2014 Sochi Olympics
The Olympics is the biggest global event, taking place every two years, NBC Sports created and executed a strategy that featured coverage of 98 events across 15 sports within two weeks, all while competing for social eyeballs 24/7. NBC captured the first pictures of athletes with their medals through the Twitter Mirror and had custom graphics created to showcase real-time moments. Social media was integrated into every channel carrying content, on NBCOlympics.com, Facebook, Twitter, Tumblr, Google+ and Instagram.