Digital Consumer Brand

Winner: Team Epic – Duracell’s NFL – Derrick Coleman “Trust Your Power”

NFL’s Duracell sponsorship pushed brand loyalty and awareness one step further with Seahawks fullback Derrick Coleman. The NFL athlete discussed the challenges he has encountered since he became deaf at the age of three in a video that was promoted on Youtube and social media channels. The vid earned 22 million views in just one month.

Honorable Mentions:

  • DEFY Media – SMOSH
  • E! Entertainment
  • Fandango
  • Funny Or Die
  • Travel Channel – Travel Channel Digital Video
  • Turner Sports – 2014 NCAA March Madness Live