Use of Companion Video for TV Show

Winner: Nickelodeon in association with Schneider’s Bakery Inc. – The Lil’ Sam & Cat Show 

The comedy series spinoff of iCarly and Victorious, Sam and Cat, actress Jennette McCurdy as Sam Puckett and singer Ariana Grande as Cat Valentine, got a mini animated series to engage fans in the show further.

Winner: truTV – truTV’s Impractical Jokers FANarchy 

Presented by Geico, the companion video polled fans of Impractical Jokers group to vote on a dare challenge they wanted to see the four guys pull off.

Honorable Mentions:

  • AMC Digital –’s Breaking Bad Video Extras
  • Bravo Digital Media – The Real Housewives Awards
  • Bravo Digital Media – Top Chef Masters’ Battle of the Sous Chefs
  • Destination America – Mountain Monsters – Behind the Hunt
  • Food Network – Chopped After Hours
  • Mindshare Entertainment – Clear Hair & Scalp and The Voice
  • Nickelodeon – Take Me To Your Mother Shorts – A Mom-ment with Andrea
  • Pivot TV – The Find Better Series, presented by