Branded Integration in a Web Video

FIAT Recap FINAL 11-1

Winner: Turner Entertainment Networks and Funny or Die – Meet Fiat 500L’s Backseat Italians

With more than 1.6 million views, Fiat found success with the Backseat Italians and Funny or Die. The campaign followed the adventures with an American husband and wife after an Italian couple moves in next door. Mama mia!

Winner: Meredith Video Studios – Make Room For Mo 

The comedy web series from Mohawk Flooring stars The Better Show Canine Correspondent Mo and his family as they try to keep the floors clean with an often-messy pooch.

Honorable Mentions:

  • DEFY Media – Coca Cola’s “The AHH Effect” Campaign
  • Discovery Communications – Toyota and Discovery Digital Networks at CES
  • Forge Apollo – Technium
  • MLB Advanced Media – Key to the City
  • MLB Advanced Media – Road To Cooperstown
  • Vevo – Tour Exposed Avicii