Branded Integration in a Web Series: Lifestyle

Winner: MLB Advanced Media – Key to the City

Before hitting a MLB baseball game, MapQuest and MLB’s Matt Fisher take viewers to all the must-see attractions in cities around the nation with just eight hours and $100 to spend.

Honorable Mentions:

  • Discovery Communications – Second Chance Subaru
  • Fandango – “Fandango Amped” (VISA Signature)
  • Jamie Oliver Media Group – Jamie Oliver’s Drinks Tube
  • Meredith Video Studios – Make Room For Mo
  • MLB Advanced Media – Home Field Advantage
  • OMD – Make A Splash
  • Scripps Networks Interactive – HGTV Crafternoon
  • Vevo – Pennzoil Turn Up The Music & Drive (Tim McGraw)