Marketing Campaign for a TV Series

Peg_Cat_New Preschool Series

Winner: PEG + CAT Launch – PBS Kids

Description: This launch was supported by a promotional campaign across paid, earned and social media – as well as PBS channels. The series reached over 2.2 million kids age 2-11 during its launch week, and broke the PBS KIDS record for most video streams for a new show in its first month. Also, the series’ app reached No. 1 in the Education and Kids app categories and was in the overall Top 5 Paid Apps for 10 days on the Apple App Store. This all adds up to success.

 Honorable Mentions:

  • Adventure Time – Cartoon Network
  • Bubble Guppies: Get Ready for School! – Nickelodeon
  • Julius Jr. Premiere – Saban Brands
  • Paw Patrol Launch Campaign – Nickelodeon