FedEx Racing – Chase Series Social Campaign

Fedex was focused on driving awareness of its FedExOneRate, a flat rate shipping service, which included a sponsorship with the #11 NASCAR team and Denny Hamlin. With Hamlin in contention to win the Chase Championship Series, FedEx created a series of custom imagery posts, animated GIF’s, and outtakes that leveraged existing FOR commercials that featured Denny. He participated in a Twitter chat, and fans were incentivized to submit questions via a branded hashtag. During the 10 weeks of the Chase, total engagement clocked in at 88,378 with 86,586 additional views on Ytube, and 31,375 views on Facebook.