Join us at

Cynopsis Bootcamp

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Benefits for Attending

  • Executive Summary
  • Access to Speaker Presentations
  • Certificate of Completion
  • Attendee List
  • Networking Opportunities
  • Answers to your questions in an intimate setting
  • A chance to win a photo-taking drone!

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8:30-8:55 a.m. Registration & Networking Breakfast
9:00-9:15 a.m. Opening Remarks
9:15 a.m. – 10:00 a.m. How To Read Cross-Platform Ratings
Last year wasn’t quite the cross-platform juggernaut it was cracked up to be. But in 2015, look for alliances among industry leaders including the Nielsen Digital Content Ratings – being produced in partnership with Adobe – as well as offerings from Rentrak, ComScore and Google. Today’s smart sellers need to be well-versed in the basics of reading ratings and their relationship to the new analytics that are creating the composite view of audiences that ad agencies and advertisers now demand.Our trainers will cover:

  • The pool of currently available cross-platform ratings metrics
  • Best practices for using multiplatform measurement to understand your audience in a more holistic fashion
  • How to analyze both immediate ratings data and extended metrics to provide both precise measurement and functionality

David Wong
SVP, Product Leadership
Nielsen Global Digital

10:00 a.m. – 10:45 a.m. Cross-Platform Ratings Clinic
Here’s your chance to put the pedal to the metal and collaborate with your table to analyze data we’ll provide from these new ratings platforms – and then present them to our experts.
10:45 a.m. – 11:00 a.m. Networking Break
11:00 a.m. – 11:45 a.m. Programmatic Advertising for Buyers and Sellers
You can’t get away from programmatic buying, regardless of what side of the table you’re sitting on. Programmatic – the automated buying, placing, and optimizing of advertising, is infusing every advertising channel, including TV, display, mobile, video, search, and social. Which means that it’s part of a brand and agency’s overall media strategy. So how to ride the wild beast when there’s no consensus around safeguards and standards? The pros will guide you through:

  • Latest tactics to address concerns of safety and inventory quality
  • How to begin to overcome the stumbling block of streamlining the programmatic workflow
  • Best tactics to control creativity and measurement in a programmatic environment

Jacqueline Corbelli
Co-Founder, Chairman & CEO

11:45 a.m. – 12:30 p.m. Drilling Down on Demographics
Hispanics. Millennials. Post millennials. Generation edge. It’s difficult–but critical–to keep in step with the latest trends bubbling up among the different demographics consuming your content. Our expert panel will give you the most important current data and news about these segments, so you can tee up the most effective programming, outreach and campaigns.You’ll learn:

  • The most up-to-date inclinations and gravitations of the demographics you’re trying to reach
  • Best resources and methodology to keep ahead of shifting demographic curves
  • When and how to employ a whole-market approach vs. addressing specific demographics
12:30 p.m. – 1:30 p.m. Luncheon Keynote: The New Media Ecosystem
Navigating today’s all-media landscape requires a new, agile roadmap. Our featured speaker will provide actionable guidance for monitoring, measuring and attaining desirable results at every turn.
1:30 p.m. – 2:15 p.m. Social Media: Quantifying & Monetizing Fans, Friends & Followers
The true value of social media remains one of the most-debated topics among media and advertising executives. Our trainers will cut through the chatter to provide the most current, proven methods to calculate outreach on traditional social media including Twitter and Facebook as well as visual tools such as Instagram, Vine, and YouTube – and then monetize it. The result? You’ll be able to captivate your audience, from tech aficionados to technophobes.Our instructors will cover:

  • How to reach your entire socially active audience
  • Best practices for assessing likes, shares, comments, followers and more – and how to package them to clients
  • How to help clients develop campaigns that convert fans to customers

Jeff Semones


Andrew Stevens
VP, Strategy & Research

2:15 p.m. – 3:00 p.m. Social Media Clinic
Put your social skills to the test. Our trainers will give you the goals of a hypothetical brand and you’ll pitch the clients on how to use social media outlets to increase their social community and get them to buy their products.
3:00 p.m. – 3:30 p.m. Baker’s Dozen: 13 great ideas + takeaways from the day’s boot camp
3:30 p.m. – 3:35 p.m. Closing Remarks

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Roberta Caploe
Editorial Director
Cynopsis Media
Jacqueline Corbelli
Chairman & CEO
Cathy Applefeld Olson
Producer, Boot Camp
Cynopsis Media
Jeff Semones
Andrew Stevens
VP, Strategy & Research
David Wong
SVP, Product Leadership
Nielsen Global Digital

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Yale Club of New York City*

50 Vanderbilt Avenue (at the corner of 44th St), New York, NY 10017
*Across from the western entrance to Grand Central Station
The 22-story historical building continues to be the largest clubhouse in the world and is admired for it’s understated elegance.
The Yale Club is located in convenient mid-town Manhattan near Grand Central. The event will take place in the Ballroom on the 20th Floor. Cynopsis Media does not have a hotel room block, but you can download a list of hotels nearby.
Subway: Take the 4, 5, 6, 7 trains or Times Square Shuttle to Grand Central and exit on Vanderbilt Avenue.
Railroad: Metro-North to Grand Central and exit on Vanderbilt Avenue.
Parking: Valet parking in front of the Clubhouse is available 24 hours a day. Self-parking is available at 200 Park Avenue. Hourly rates apply.

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Who Should Attend

If you are involved in any of these capacities, this Boot Camp is for you:

  • Advertising
  • Media Planning
  • Media Buying
  • Programming
  • Marketing
  • PR
  • Business Development
  • Management
  • Production
  • Product Launches
  • Sales and Distribution
  • Ratings/Analytics

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Per Person Rate Early Bird Rate
(Ends January 30)
Regular Rate
(Begins January 31)
Individual Rate $795 $895
Group Rate (3 or more) $695 $795
*Maybe it makes sense to sponsor this event! Contact VP of Sales & Marketing Mike Farina at [email protected] for sponsorship details.

The group rate is for three or more people. Register now and join us at the Yale Club in New York City on Tuesday, February 10, 2015.

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Pete Romas; [email protected] | 203.899.8483

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Register Now

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Sponsorship Information

Don’t miss this opportunity to showcase your company in front of executives and industry professionals from ad agencies, brands, networks and content companies on Tuesday, February 10, at the Yale Club in New York City. There are a variety of sponsor levels available for the event.

For additional information and rates regarding the Cynopsis Boot Camp, please contact Vice President of Sales & Marketing, Mike Farina, [email protected], 203.218.6480.

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See Who Attended Last Year’s Boot Camp

Job Title Company
Account Executive A+E Networks
VP, Sales Development & Marketing ABC
Senior Research Analyst AMC Networks
SVP, Research AMC Networks
Relationship Manager II AMC Networks
Manager, Ad Sales Research BET Networks
Program Assistant BET Networks
VP Branded Ent. & Media Innovation CBS
Digital Sales Senior Research Analyst CNBC
Director, Media Measurement & Analytics Comcast Cable
SVP ComScore
Sr. Research Analyst Crown Media Family Networks
IT Product Manager, Ad Sales Discovery Communications
Director, Digital Sales Disney
CEO Driver Digital Holdings, LLC
Senior Director ESPN
Advertising & Strategy Manager Food Network
On Air Promotions Coordinator Food Network
VP, Director of Sales Fox Stations Sales
VP, Director of Sales Fox Stations Sales
Strategic Relationship Manager FreeWheel
Marketing Director FreeWheel
SVP, Marketing & Brand Creative Fuse
Marketing Specialist, Media & Promotions Golf Channel
EVP, Programming & Production GroupM North America
VP, Account Director Havas Media
SVP, Media/Account Management Hawthorne Direct
SVP, Marketing Hawthorne Direct
Ratings Analyst Hearst Entertainment
Marketing Manager IFC
Digital Products Analyst iN DEMAND
Consultant Media and Entertainment
Engagement Manager Mediamorph
Media Buyer Mercury Media
Media Buyer Mercury Media
Prospective Employee N/A
Associate Manager National Geographic Channel
Associate Manager National Geographic Channel
Manager, Sales Marketing NBC Sports Group
Manager, Sales Marketing NBC Sports Group
Manager, Sales Marketing NBC Sports Group
Digital Distribution NBCU
Director, Digital News Production NBCUniversal
Digital Distribution NBCUniversal
Director, Sales Marketing NBCUniversal
Director, Sales Marketing NBCUniversal
Coordinator,l News Sales Marketing NBCUniversal
Programming Director Nickelodeon
Manager, Public Relations Nickelodeon
Corporate Communications Nickelodeon
Manager Nickelodeon
EVP Nickelodeon
Director Nickelodeon
VP Nickelodeon
EVP, Research & Planning Nickelodeon Group
VP, Industry Insights Nielsen
CEO Peek Analytics
VP Phoenix Converged Technolgy & Media
VP Phoenix Converged Technolgy & Media
President PPS Media Inc
Director, Digital Operations Planning & Reporting Scripps Networks Interactive
VP, Content & Strategy Silvergate Media
Director, Analytics Simulmedia
Department Coordinator Smithsonian Channel
Manager, Sales Planning Smithsonian Channel
VP, Ad Sales Sony Crackle
Director, Ad Sales Sony Crackle
Cable Manager STRATA
EVP Tangible Media
President Tangible Media
President TargetCast
Sr. Media Strategist The Cross Agency
Executive Director, Digital Sales TMS
SVP, Ad Sales & Sports Research Turner
Senior Analyst Turner
Senior Analyst Turner
Senior Research Analyst, Turner Sports Turner Broadcasting
Sr. Project Manager, Ad Sales Research & Strategy Turner Broadcasting, Inc.
Project Manager, Ad Sales Research & Strategy Turner Broadcasting, Inc.
Sr. Research Manager TV Guide Magazine, LLC
National Director of Programming TV Guide Magazine, LLC
Senior Director, Digital Media TV One
Executive Producer Twentieth Television
VP/Group Partner, Research UM Worldwide
Director, Local TV Research Univision
SVP, Network Sales & Strategy Research Univision
VP, Content upwave/Turner Broadcasting
Executive Producer upwave/Turner Broadcasting
Executive Editor upwave/Turner Broadcasting
Director, M&A Viacom
Director, M&A Viacom
Research Manager Viacom International Media Networks
Sales WFN
Associate Media Director Zimmerman Advertising
Associate Media Director Zimmerman Advertising

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