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Benefits for Attending

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Agenda

8:30-8:55 a.m.	Registration & Networking Breakfast
9:00-9:15 a.m.	Opening Remarks
9:15 a.m. – 10:00 a.m.	How To Read Cross-Platform Ratings
Last year wasn’t quite the cross-platform juggernaut it was cracked up to be. But in 2015, look for alliances among industry leaders including the Nielsen Digital Content Ratings – being produced in partnership with Adobe – as well as offerings from Rentrak, ComScore and Google. Today’s smart sellers need to be well-versed in the basics of reading ratings and their relationship to the new analytics that are creating the composite view of audiences that ad agencies and advertisers now demand.Our trainers will cover: The pool of currently available cross-platform ratings metrics Best practices for using multiplatform measurement to understand your audience in a more holistic fashion How to analyze both immediate ratings data and extended metrics to provide both precise measurement and functionality Speaker:   David Wong SVP, Product Leadership Nielsen Global Digital @dfwong
10:00 a.m. – 10:45 a.m.	Cross-Platform Ratings Clinic
Here’s your chance to put the pedal to the metal and collaborate with your table to analyze data we’ll provide from these new ratings platforms – and then present them to our experts.
10:45 a.m. – 11:00 a.m.	Networking Break
11:00 a.m. – 11:45 a.m.	Programmatic Advertising for Buyers and Sellers
You can’t get away from programmatic buying, regardless of what side of the table you’re sitting on. Programmatic – the automated buying, placing, and optimizing of advertising, is infusing every advertising channel, including TV, display, mobile, video, search, and social. Which means that it’s part of a brand and agency’s overall media strategy. So how to ride the wild beast when there’s no consensus around safeguards and standards? The pros will guide you through: Latest tactics to address concerns of safety and inventory quality How to begin to overcome the stumbling block of streamlining the programmatic workflow Best tactics to control creativity and measurement in a programmatic environment Speaker:   Jacqueline Corbelli Co-Founder, Chairman & CEO Brightline @jcitv
11:45 a.m. – 12:30 p.m.	Drilling Down on Demographics
Hispanics. Millennials. Post millennials. Generation edge. It’s difficult–but critical–to keep in step with the latest trends bubbling up among the different demographics consuming your content. Our expert panel will give you the most important current data and news about these segments, so you can tee up the most effective programming, outreach and campaigns.You’ll learn: The most up-to-date inclinations and gravitations of the demographics you’re trying to reach Best resources and methodology to keep ahead of shifting demographic curves When and how to employ a whole-market approach vs. addressing specific demographics
12:30 p.m. – 1:30 p.m.	Luncheon Keynote: The New Media Ecosystem
Navigating today’s all-media landscape requires a new, agile roadmap. Our featured speaker will provide actionable guidance for monitoring, measuring and attaining desirable results at every turn.
1:30 p.m. – 2:15 p.m.	Social Media: Quantifying & Monetizing Fans, Friends & Followers
The true value of social media remains one of the most-debated topics among media and advertising executives. Our trainers will cut through the chatter to provide the most current, proven methods to calculate outreach on traditional social media including Twitter and Facebook as well as visual tools such as Instagram, Vine, and YouTube – and then monetize it. The result? You’ll be able to captivate your audience, from tech aficionados to technophobes.Our instructors will cover: How to reach your entire socially active audience Best practices for assessing likes, shares, comments, followers and more – and how to package them to clients How to help clients develop campaigns that convert fans to customers Speaker:       Jeff Semones President M80 @Semones Andrew Stevens VP, Strategy & Research ShareThis @ShareThis
2:15 p.m. – 3:00 p.m.	Social Media Clinic
Put your social skills to the test. Our trainers will give you the goals of a hypothetical brand and you’ll pitch the clients on how to use social media outlets to increase their social community and get them to buy their products.
3:00 p.m. – 3:30 p.m.	Baker’s Dozen: 13 great ideas + takeaways from the day’s boot camp
3:30 p.m. – 3:35 p.m.	Closing Remarks

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Speakers

Roberta Caploe Editorial Director Cynopsis Media @cynopsismedia	Jacqueline Corbelli Co-Founder, Chairman & CEO BrightLine @jcitv	Cathy Applefeld Olson Producer, Boot Camp Cynopsis Media @Cathy_A_Olson	Jeff Semones President M80 @Semones	Andrew Stevens VP, Strategy & Research ShareThis @ShareThis	David Wong SVP, Product Leadership Nielsen Global Digital @dfwong

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Venue/FAQ

Yale Club of New York City*

50 Vanderbilt Avenue (at the corner of 44th St), New York, NY 10017
*Across from the western entrance to Grand Central Station
The 22-story historical building continues to be the largest clubhouse in the world and is admired for it’s understated elegance.
The Yale Club is located in convenient mid-town Manhattan near Grand Central. The event will take place in the Ballroom on the 20th Floor. Cynopsis Media does not have a hotel room block, but you can download a list of hotels nearby.
Subway: Take the 4, 5, 6, 7 trains or Times Square Shuttle to Grand Central and exit on Vanderbilt Avenue.
Railroad: Metro-North to Grand Central and exit on Vanderbilt Avenue.
Parking: Valet parking in front of the Clubhouse is available 24 hours a day. Self-parking is available at 200 Park Avenue. Hourly rates apply.

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Who Should Attend

If you are involved in any of these capacities, this Boot Camp is for you:

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Pricing

The group rate is for three or more people. Register now and join us at the Yale Club in New York City on Tuesday, February 10, 2015.

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Questions

Pete Romas; [email protected] | 203.899.8483

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Register Now

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Sponsorship Information

Don’t miss this opportunity to showcase your company in front of executives and industry professionals from ad agencies, brands, networks and content companies on Tuesday, February 10, at the Yale Club in New York City. There are a variety of sponsor levels available for the event.

For additional information and rates regarding the Cynopsis Boot Camp, please contact Vice President of Sales & Marketing, Mike Farina, [email protected], 203.218.6480.

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Testimonials

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See Who Attended Last Year’s Boot Camp

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