Agency Survey Results

Cynopsis canvassed media execs for the 2016 Agency & Brand Survey, to get a handle on where the industry stands on pressing issues of the day. And we found times are changing – less than half of the respondents feel millennials are still the most important demographic to reach, and only 22 percent say Upfront presentations will influence ad spending decisions. Details are below.


Do you think digital spend will catch up to TV spend in the next year (2017)?

Do you think the problems of ad blocking will get better, or worse?

How would you characterize the 2016 TV season versus last year’s (2015)?

Do you think the mobile ad experience will get better this year (2016)?

Do you still consider millennials the most important demographic to reach?

Do you anticipate that the Upfront/NewFront presentations in 2017 will influence your ad spending decisions?


Do you think salaries in our industry match those in other businesses?