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MLB Network – #WeKnowPostseason

MLB Network looks for new ways to promote its Postseason coverage, creating a video campaign designed to showcase the uniqueness of the channel. Leveraging its stable of on-air personalities, the social campaign spotlighted the postseason pedigree of its former MLB talent by leveraging their analysts’ memorable moments, anchored by the campaign title, #WeKnowPostseason. Now in its second year, the promotion became the network’s most successful social media promotion ever, with #WeKnowPostseason now garnering over 16.5 million impressions and 1.7 million video views.