Whether leading a 3-year strategic plan for Kraft Hockeyville or being the brains behind Kraft Mac & Cheese’s first foray into Snapchat, Molly Rea, Associate Director, Starcom USA, is always at the forefront creating unique branded opportunities to help fuel engagement with consumers. In 5 short years she transformed herself from one of the best general market ‘TV buyers’ into a full-fledged holistic media expert, who can speak to viewability algorithms and DMP segments as well as handle the multifaceted world of Kids linear TV.
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