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Alison Schwartz

Since taking editorial lead on People’s Snapchat team in January 2016, Alison Schwartz has been a key player in expanding the brand’s reach with a younger, millennial audience and giving the channel a complete content makeover. As one of only about 20 brands selected as a Snapchat Discover media partner, People has established itself as the celebrity and entertainment authority on the emerging platform under Schwartz’s leadership