← back to “2016 Rising Stars”
Kathryn Jordan
Univision – Sr. Manager, Digital Marketing
Senior Manager, Digital Marketing at Univision, Kathryn Jordan oversaw creative strategy for the digital promotion of hit novela, Antes Muerta Que Lichita, creating an interactive ad that broke the “fourth wall” and allowed users to engage with the lead actress. She also promoted the premiere of La Banda across digital platforms and helped position El Hotel de los Secretos to English and bi-lingual audiences via a media plan including closed caption trailers and video push-down units.