Tyler Hoffberger

NBC Entertainment – Senior Manager, Social Marketing

As the lead of NBC’s East Coast social marketing group, Tyler Hoffberger and his team work closely with each show’s producers to serve as the stewards of the social experience for Saturday Night Live, Late Night with Seth Meyers, America’s Got Talent, Maya & Marty, and more. For SNL, each Saturday they execute a social effort of the scale of a major awards show, replete with backstage snaps, talent handle takeovers, beautiful behind-the-scenes photos on Instagram, live tweeting and GIFing