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Catherine Brady

Catherine Brady has taken charge of the ACH business, leading change with clients who were traditional and not initially comfortable with digital media. She recommended a shift in media to print from TV, and when the print ran, the unit share lift at Walmart was 35%. Catherine also came up with a strategic solution by using Xaxis/Maxpoint and inMarket to drive Sam’s Club awareness and sales versus being held to only working with the company’s preferred vendor.