Oliver Berbecaru

DigitasLBi – Media Supervisor

As Media Supervisor at DigitasLBi, Oliver Berbecaru led the Taco Bell “Blackout” campaign, which trended on Twitter and garnered 300K mobile app installations in two days as well as multiple awards, including 2016 Adweek Media Plan of the Year and two Cannes Lions. He also led paid social planning across multiple Taco Bell campaigns, and launched over 21 different Taco Bell product experiences. As a result of his work, Oliver helped DigitasLBi to double Taco Bell’s digital media budget year-over-year.