Tara Maitra

Mentors

Tara Maitra, Senior Vice President, GM, Content and Media Sales, encouraged TiVo to apply to attend red carpet award events and, as a result, the subscription-based interactive television service was able to generate its own content from the Emmys, Comic Con, and the Critics’ Choice Awards. She also came up with the idea for the team to publish using unused Ad inventory, opening up opportunities for creative content, including placing fictional campaign promos on the Republican and Democratic debates and celebrating Back to the Future day.