Helen Lin, Executive Vice President, Digital and Magazine Activation, Zenith, in collaboration with Head of Strategy, Linda Fitzsimmons, are in the process of transforming Zenith’s Digital Analytics practice into a full-service offering that is embedded within the agency’s Digital and Strategy organizations. When Zenith brought programmatic in-house from the former Publicis Vivaki holding company trading desk model in early 2015, Lin’s role was crafting the agency service pillars, including strategic role of programmatic in activation, strategy, dynamic messaging and in ad platform consultation and implementation.
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