Pam Scheideler, Partner, Chief Digital Officer, has played an integral role in growing and diversifying Deutsch’s digital business. She led the development of Taco Bell’s virtual flagship store with Ta.co, establishing it as the first in the QSR category to create a fully customizable ecommerce site; spearheaded online experience “Unleash Your Rrrr.” to launch Volkswagen’s new Golf R; and was the force behind Target’s ShareTheForce.com campaign, bringing together generations of Star Wars fans with the first digital collection of memories to be permanently archived by Lucasfilm.
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