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Lydia Daly

Upon joining Viacom almost two years ago, Lydia Daly, Vice President for Viacom Velocity, quickly became the in-house social media expert, leading all integrated marketing executions across MTV, Comedy Central, VH1, Spike, CMT and LOGO.
She spearheaded the launch of Viacom Velocity’s Echo, which delivers social-by-design campaigns to advertising partners, and brought the Echo Social Graph to market, a custom analytics tool that measures the effectiveness and virality of our marketing campaigns.