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Desiree L. Rollins
Desiree L. Rollins has had a significant impact on NBC’s digital strategy for show’s targeting multicultural diverse audiences, spanning various generations by breaking barriers and fostering communication. As Director, Digital Marketing, NBC Entertainment, she has led the premiere of NBC’s live holiday musical events, including 2015’s The Wiz Live, as well as The Carmichael Show, Telenovela, Superstore, A.D. The Bible Continues, Aquarius and Heroes Reborn.