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Shannon Dan

As Senior Vice President of Digital Strategy, Shannon Dan launched Intersport’s social media division in 2011, transforming it into a digital powerhouse. She has overseen the development, production and distribution of more than 30,000 digital videos, content that generated over 3.5 billion views; and developed the Dark Horse Dunker Facebook program and “Fifth Judge” Twitter voting, when the company’s 23-year old College Slam Dunk and 3-point Championships, needed a shot in the arm.