Powered By Cynopsis Media

A One-Day, Hands-On Immersion in Media Measurement

At our recent Measurement & Data Summit, you told us that you want to educate your teams on this very complex subject through highly-interactive training – and we heard you. That’s why we designed this Measurement & Data Bootcamp in order to build the essential, muscular foundation around how digital media is bought, sold, and measured. In addition, you’ll leave a half day with us well-armed with the necessary knowledge to create and assess a variety of advertising solutions. In short, we will make you more successful in your job. Come join us!

You’ll take away practical knowledge on how to:

  • Analyze under-measured or unmeasured platforms, such as OTT streaming video
  • Meaningfully compare click-through rates, social shares, impressions, and completed views
  • Absorb TV’s audience-buying innovations into a media plan: shorter ad lengths, ad loads & more

Agenda

  1. 8:30 am - 8:55 am

    Registration & Networking

  2. 9:00 am - 9:10 am

    Opening Remarks

  3. 9:10 am - 10:00 am

    The Digital Vs. Linear War Is Over: Convergence Is Here

    Measurement is now a team sport, no longer siloed into linear TV and digital content. That’s why our first session will unpack the fundamentals of cross-platform measurement today, focusing on the major trends sweeping the media industry in solving for unduplicated reach.

    You’ll learn:

    • How total audience reports and digital ad ratings are working together
    • Best practices around guarantees, as well as reach and frequency across age and gender
    • How to analyze undermeasured or unmeasured platforms, such as OTT streaming video
  4. 10:00 am - 10:50 am

    Audience-based Selling & Planning Strategy: Putting Fragmented Pieces Together

    In a landscape where clients are evolving beyond age and gender into buying audience, the advanced audience marketplace is more confusing than ever. We’ll explain it all so that buyers and sellers can drill down on the most important pieces of this new way of serving the consumer across platforms.

    You’ll learn:

    • How to incorporate best practices in using data for insights
    • Which elements matter when scrutinizing platforms that are extending ratings data for custom advertiser-defined audiences, such as credit card habits, in-store purchases, and psychographic profiles
    • How to absorb TV’s audience-buying innovations into a media plan: shorter ad lengths, ad loads, and more
  5. 10:50 am - 11:15 am

    Networking Break

  6. 11:15 am - 12:10 pm

    Everybody into the Programmatic Pool! Buying & Selling Automated Ads

    Programmatic media buying means that it’s easier for buyers to identify and evaluate their audiences across platforms, and easier for sellers to deliver the audiences that their clients want. But there’s still lots of murky water in the programmatic world that can lead to misspent money and lousy ROI. That’s why you need to attend this session.

    You’ll learn:

    • How to assess first-party data
    • How to develop and evaluate pricing strategies
    • How to identify and overcome challenges around ad fraud, bots and a lack of transparency
  7. 12:10 pm - 12:40 pm

    Lunch

  8. 12:40 pm - 1:30 pm

    Managing & Reporting on Campaign Successes

    With more pressure than ever on marketers to prove ROI, the ability to oversee and deliver meaningful results is critical. But because the new cross-platform world creates extraordinarily “noisy” data, how does a seller optimize a campaign’s results? And how does a smart media buyer gauge that same campaign for their client?

    You’ll learn:

    • How a campaign’s goals—brand awareness, life, or sales—will determine which metrics matter most
    • How to meaningfully compare click-through rates, social shares, impressions, and completed views
    • How to weigh sound-on, sound-off, and viewability when it comes to evaluating ROI
  9. 1:30 pm - 1:35 pm

    Closing Remarks

Who’s Attending?

You know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Measurement & Data Boot Camp will allow you to do just that. 

Below is a sample of who will be at the boot camp:

4 A's
A+E Networks
AT&T
Blue 449
CBS
Del Monte Foods
DigitasLBi
ESPN
Google
GroupM
Horizon Media
hulu
Mindshare
Moxie
NBCUniversal
Oath
Spectrum
Starcom
The Weather Company
Turner
WB
Wieden + Kennedy

If you spend at least a quarter of your time in any of these areas, you should attend Cynopsis’ Boot Camp:

  • Analytics
  • Ratings
  • Consumer Insights
  • Research
  • Data
  • Technology
  • Advertising
  • Media Buying/Planning
  • Media Strategy
  • Programming
  • Marketing
  • Business Development
  • Management
  • Production
  • Product Launches
  • Sales / Distribution
  • SEO
  • Ad Operations

Venue

The Yale Club

50 Vanderbilt Ave
New York, NY 10017
212-716-2100

Cynopsis’ Measurement & Data Boot Camp will take place on Wednesday, November 7 at The Yale Club in Midtown New York City. The venue is just a block away from Grand Central Terminal and the 4, 5, and 6 Subway trains.

If you are traveling for the event and need lodging, take a look at our list of hotels in the area.

Pricing

Workshop Fee

  • Early Bird

    $495
    Register
    Valid until
    October 26, 2018
  • Last Chance

    $595
    Register
    Valid until
    November 06, 2018
  • Onsite Rate

    $795
    Register
    Valid until
    November 07, 2018

Groups receive a $50 discount per person.

Contact

For questions related to event registrations:

Cathy Pearson
Marketing Coordinator
Cynopsis Media
cathyp@cynopsis.com
203.899.8470

If you would like to purchase a sponsorship:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
mike@cynopsis.com
203.218.6480

For information on programming and speakers:

Robbie Caploe

Robbie Caploe
Publisher
Cynopsis
rcaploe@accessintel.com
.212.223.1117