At our recent Measurement & Data Summit, you told us that you want to educate your teams on this very complex subject through highly-interactive training – and we heard you. That’s why we designed this Measurement & Data Bootcamp in order to build the essential, muscular foundation around how digital media is bought, sold, and measured. In addition, you’ll leave a half day with us well-armed with the necessary knowledge to create and assess a variety of advertising solutions. In short, we will make you more successful in your job. Come join us!
You’ll take away practical knowledge on how to:
Measurement is now a team sport, no longer siloed into linear TV and digital content. That’s why our first session will unpack the fundamentals of cross-platform measurement today, focusing on the major trends sweeping the media industry in solving for unduplicated reach.
In a landscape where clients are evolving beyond age and gender into buying audience, the advanced audience marketplace is more confusing than ever. We’ll explain it all so that buyers and sellers can drill down on the most important pieces of this new way of serving the consumer across platforms.
Audiences continue to spend more time and attention consuming content on social media platforms. However, the data available and just how these platforms function can be a challenging adventure for brands and agencies to understand and optimize. Learn how AIG’s Rapid Learning Lab’s approach to communicate better with their stakeholders, and maximize their ROI.
With more pressure than ever on marketers to prove ROI, the ability to oversee and deliver meaningful results is critical. But because the new cross-platform world creates extraordinarily “noisy” data, how does a seller optimize a campaign’s results? And how does a smart media buyer gauge that same campaign for their client?
In today's fragmented television landscape, targeting the right audience means going beyond standard industry currency to find a show's true value. One critical input is measuring how viewers experience, and respond to, different shows in different ways. Areas like engagement, sentiment, gender representation and other emotional measures can signal to an advertiser how the TV show resonates with viewers so they can better align their brand’s identity with a program’s personality.
In this session, TV Time shares a case study illustrating how an agency utilizes this type of data to better value a show. In the end, both parties benefit from this expanded and more complete measurement of audience engagement.
Programmatic media buying means that it’s easier for buyers to identify and evaluate their audiences across platforms, and easier for sellers to deliver the audiences that their clients want. But there’s still lots of murky water in the programmatic world that can lead to misspent money and lousy ROI. That’s why you need to attend this session.
You know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Measurement & Data Boot Camp will allow you to do just that.
If you spend at least a quarter of your time in any of these areas, you should attend Cynopsis’ Boot Camp:
50 Vanderbilt Ave
New York, NY 10017
Cynopsis’ Measurement & Data Boot Camp will take place on Wednesday, November 7 at The Yale Club in Midtown New York City. The venue is just a block away from Grand Central Terminal and the 4, 5, and 6 Subway trains.
If you are traveling for the event and need lodging, take a look at our list of hotels in the area.
Groups receive a $50 discount per person.
For questions related to event registrations:
If you would like to purchase a sponsorship:
VP, Sales & Marketing