If you’re a solutions provider in the media measurement space, then you’ll want to participate in the Cynopsis Measurement & Data Boot Camp. While we are living in an environment where digital media ad sales have grown at an average rate of 13% just this year, challenges still abound when it comes to capturing efficient, consistent measurement. That’s why it’s critical for smart vendors to get in front of potential clients in order to showcase their expertise and products. Whether you provide tools for research, audience targeting, ad tech, or beyond, this is your opportunity to connect with customers in a meaningful way.
To reach your existing and potential clients, you’ll want to take advantage of the business environment that the Cynopsis Measurement & Data Boot Camp provides. You’ll meet the decision makers from every category in the measurement and data space, from broadcast and cable networks, to digital publishers, and more. A Cynopsis sponsorship puts you in the center of the conversation, whether you’re leading a session, presenting research, or upping your brand’s awareness. Don’t miss out!
Measurement is now a team sport, no longer siloed into linear TV and digital content. That’s why our first session will unpack the fundamentals of cross-platform measurement today, focusing on the major trends sweeping the media industry in solving for unduplicated reach.
In a landscape where clients are evolving beyond age and gender into buying audience, the advanced audience marketplace is more confusing than ever. We’ll explain it all so that buyers and sellers can drill down on the most important pieces of this new way of serving the consumer across platforms.
Audiences continue to spend more time and attention consuming content on social media platforms. However, the data available and just how these platforms function can be a challenging adventure for brands and agencies to understand and optimize. Learn how AIG’s Rapid Learning Lab’s approach to communicate better with their stakeholders, and maximize their ROI.
With more pressure than ever on marketers to prove ROI, the ability to oversee and deliver meaningful results is critical. But because the new cross-platform world creates extraordinarily “noisy” data, how does a seller optimize a campaign’s results? And how does a smart media buyer gauge that same campaign for their client?
In today's fragmented television landscape, targeting the right audience means going beyond standard industry currency to find a show's true value. One critical input is measuring how viewers experience, and respond to, different shows in different ways. Areas like engagement, sentiment, gender representation and other emotional measures can signal to an advertiser how the TV show resonates with viewers so they can better align their brand’s identity with a program’s personality.
In this session, TV Time shares a case study illustrating how an agency utilizes this type of data to better value a show. In the end, both parties benefit from this expanded and more complete measurement of audience engagement.
Programmatic media buying means that it’s easier for buyers to identify and evaluate their audiences across platforms, and easier for sellers to deliver the audiences that their clients want. But there’s still lots of murky water in the programmatic world that can lead to misspent money and lousy ROI. That’s why you need to attend this session.
Our annual measurement events are packed with 200+ executives with titles ranging in level from Managers to Sr. Directors and SVP’s whose primary job function focused on strategy, research, data, analysis, insights, marketing and operations. Here’s a sample of companies that attended our previous digital events:
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