Powered By Cynopsis Media


If you’re a solutions provider in the media measurement space, then you’ll want to participate in the Cynopsis Measurement & Data Boot Camp. While we are living in an environment where digital media ad sales have grown at an average rate of 13% just this year, challenges still abound when it comes to capturing efficient, consistent measurement. That’s why it’s critical for smart vendors to get in front of potential clients in order to showcase their expertise and products. Whether you provide tools for  research, audience targeting, ad tech, or beyond, this is your opportunity to connect with customers in a meaningful way.

To reach your existing and potential clients, you’ll want to take advantage of the business environment that the Cynopsis Measurement & Data Boot Camp provides. You’ll meet the decision makers from every category in the measurement and data space, from broadcast and cable networks, to digital publishers, and more. A Cynopsis sponsorship puts you in the center of the conversation, whether you’re leading a session, presenting research, or upping your brand’s awareness. Don’t miss out!

Who Should Sponsor:

  • Measurement companies
  • Research companies
  • Analytics companies
  • Audience targeting companies
  • Addressable advertising companies
  • Technology companies
  • SEO platforms
  • Broadcast & Cable Networks
  • Digital Publishers


  1. 8:30 am - 8:55 am

    Registration & Networking

  2. 9:00 am - 9:10 am

    Opening Remarks

  3. 9:10 am - 10:00 am

    The Digital Vs. Linear War Is Over: Convergence Is Here

    Measurement is now a team sport, no longer siloed into linear TV and digital content. That’s why our first session will unpack the fundamentals of cross-platform measurement today, focusing on the major trends sweeping the media industry in solving for unduplicated reach.

    You’ll learn:

    • How total audience reports and digital ad ratings are working together
    • Best practices around guarantees, as well as reach and frequency across age and gender
    • How to analyze undermeasured or unmeasured platforms, such as OTT streaming video
    • Britta Cleveland

      Britta Cleveland

    • Beth Rockwood

      Beth Rockwood

      SVP, Ad Sales Research
    • Marc Rappin

      Marc Rappin

      VP Strategic Partnership
  4. 10:00 am - 10:25 am

    Audience-based Selling & Planning Strategy: Putting Fragmented Pieces Together

    In a landscape where clients are evolving beyond age and gender into buying audience, the advanced audience marketplace is more confusing than ever. We’ll explain it all so that buyers and sellers can drill down on the most important pieces of this new way of serving the consumer across platforms.

    You’ll learn:

    • How to incorporate best practices in using data for insights
    • Which elements matter when scrutinizing platforms that are extending ratings data for custom advertiser-defined audiences, such as credit card habits, in-store purchases, and psychographic profiles
    • How to absorb TV’s audience-buying innovations into a media plan: shorter ad lengths, ad loads, and more
    • Susan Hogan

      Susan Hogan

      SVP, Research & Measurement
    • Jonathan Bokor

      Jonathan Bokor

      SVP, Director of Precision Video
      Connected Consultants
    • Matt Prohaska

      Matt Prohaska

      CEO and Principal
      Prohaska Consulting
  5. 10:25 am - 10:50 am

    Advanced Analytics to Peek Behind “Walled Gardens” in Paid Social Media

    Audiences continue to spend more time and attention consuming content on social media platforms. However, the data available and just how these platforms function can be a challenging adventure for brands and agencies to understand and optimize. Learn how AIG’s Rapid Learning Lab’s approach to communicate better with their stakeholders, and maximize their ROI.

    You’ll learn:

    • How to measure attribution and campaign “lift” with often limited, aggregated data
    • Which audience selection and targeting functionality in paid social media really matters when it comes to ROI optimization
    • How to take off-the-shelf ad platform functionality and repurpose the tools for your own results-driving laboratory
    • Susan Hogan

      Susan Hogan

      SVP, Research & Measurement
    • Newcombe Clark

      Newcombe Clark

      Global Director, Rapid Learning Lab
  6. 10:50 am - 11:15 am

    Networking Break

  7. 11:15 am - 12:10 pm

    Managing & Reporting on Campaign Successes

    With more pressure than ever on marketers to prove ROI, the ability to oversee and deliver meaningful results is critical. But because the new cross-platform world creates extraordinarily “noisy” data, how does a seller optimize a campaign’s results? And how does a smart media buyer gauge that same campaign for their client?

    You’ll learn:

    • How a campaign’s goals—brand awareness, life, or sales—will determine which metrics matter most
    • How to meaningfully compare click-through rates, social shares, impressions, and completed views
    • How to weigh sound-on, sound-off, and viewability when it comes to evaluating ROI
    • Ethan Heftman

      Ethan Heftman

      VP, Precision & Performance Advertising Sales
      A+E Networks
    • Ikechi Okoronkwo

      Ikechi Okoronkwo

      Director, Senior Partner, Advanced Analytics Lead for Marketing Sciences
    • Harvey Goldhersz

      Harvey Goldhersz

      EVP, Data & Innovation
  8. 12:10 pm - 12:20 pm

    Going Beyond the Ratings with TV Time

    In today's fragmented television landscape, targeting the right audience means going beyond standard industry currency to find a show's true value. One critical input is measuring how viewers experience, and respond to, different shows in different ways. Areas like engagement, sentiment, gender representation and other emotional measures can signal to an advertiser how the TV show resonates with viewers so they can better align their brand’s identity with a program’s personality.

    In this session, TV Time shares a case study illustrating how an agency utilizes this type of data to better value a show. In the end, both parties benefit from this expanded and more complete measurement of audience engagement.

    • Alex von Krogh

      Alex von Krogh

      VP, Sales
      TV Time
  9. 12:20 pm - 1:00 pm


  10. 1:00 pm - 1:45 pm

    Maximizing your Programmatic Buy

    Programmatic media buying means that it’s easier for buyers to identify and evaluate their audiences across platforms, and easier for sellers to deliver the audiences that their clients want. But there’s still lots of murky water in the programmatic world that can lead to misspent money and lousy ROI. That’s why you need to attend this session.

    You’ll learn:

    • Current best practices for the programmatic ecosystem
    • How to Assess your buy
    • How to Optimize the campaign
    • How to Evaluate results, from initial impression to conversion
    • George Pappachen

      George Pappachen

    • Jon Stewart

      Jon Stewart

      VP, Measurement
  11. 1:45 pm - 1:50 pm

    Closing Remarks


Who Will Attend? Executives & team members in the following roles:

  • Advertising
  • Media Planning
  • Media Buying
  • Media Strategy
  • Programming
  • Marketing
  • PR
  • Business Development
  • Management
  • Production
  • Product Launches
  • Sales and Distribution
  • Ratings/Analytics
  • Ad Operations

Our annual measurement events are packed with 200+ executives with titles ranging in level from Managers to Sr. Directors and SVP’s whose primary job function focused on strategy, research, data, analysis, insights, marketing and operations. Here’s a sample of companies that attended our previous digital events:


For questions related to event registrations:

Cathy Pearson
Marketing Coordinator
Cynopsis Media

If you would like to purchase a sponsorship:

Mike Farina
VP, Sales & Marketing
Cynopsis Media

For information on programming and speakers:

Robbie Caploe

Robbie Caploe