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The event took place on March 8, 2022, and is now available to watch OnDemand.

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Overview

As OTT continues to dominate the TV/Video landscape and media spend accelerates, it’s critical for all members of this marketplace, advertisers, content companies, distributors, cable companies (MVPDs), and Virtual MPDs , to be conversant within where the market stands now, and where it’s headed next. That’s why we are presenting a showcase with leaders in OTT and CTV  to outline where the risks and opportunities lie in this complicated and fast-changing sector. To better understand – and leverage  – where the $80 billion TV ad spend market will spread, join us at First Look: OTT Virtual Conference. 

Topics include: CTV, Addressable TV, VOD, Measurement, Ad Tech Solutions and Local OTT

Agenda

  1. 1:00 pm - 1:05 pm

    Welcome from Cynopsis

    • Lynn Leahey

      Lynn Leahey

      Editorial Director
      Cynopsis
  2. 1:05 pm - 1:15 pm

    Conviva’s Continuous Measurement Solution for Streaming Services

    • Alex Klausner

      Alex Klausner

      Sr Product Marketing Manager
      Conviva
  3. 1:15 pm - 1:40 pm

    Content Discovery in a Fragmented Landscape

    • Nick Cicero

      Nick Cicero

      VP of Strategy
      Conviva
    • Jesse Redness

      Jesse Redness

      Co-founder
      Brave Ventures
  4. 1:40 pm - 1:50 pm

    Unpacking the State of Local CTV Advertising and 2022 Marketer Priorities

    The growth in CTV advertising shows no signs of abating as the streaming habits of convenience, choice and control are sticking firmly with consumers. Hear from Premion on the state of the local CTV advertising market, growth outlook and marketer priorities for navigating the complex and fastest growing advertising channel in 2022.

    • John Vilade

      John Vilade

      VP, Head of Sales
      Premion
  5. 1:50 pm - 2:15 pm

    Outlook 2022 & the Untapped Local CTV Advertising Opportunities

    As advertisers prioritize reaching consumers where they live, work and play, they’re embracing the vastly growing and untapped opportunities in local CTV advertising. The availability of data-rich targeting and outcomes-based measurement to deliver an audience-first advertising approach makes streaming TV invaluable. This Premion-led panel will offer timely perspectives on the local CTV advertising outlook for 2022, new innovations to watch for, as well as advertiser use cases that demonstrate the efficacy of the medium for both brand building and performance marketing.

    • Cathy Applefeld Olson

      Cathy Applefeld Olson

      Moderator
      Senior Contributing Editor
      Cynopsis
    • Bill Murray

      Bill Murray

      VP, Programmatic Solutions
      Discovery
    • Marilois Snowman

      Marilois Snowman

      CEO
      Mediastruction
    • John Vilade

      John Vilade

      VP, Head of Sales
      Premion
  6. 2:15 pm - 2:50 pm

    In the Living Room, Kids are the Chief Entertainment Officers: What does this mean for brands?

    With the explosion of CTV adoption, every brand must reconsider how they sell and where they engage consumers of every age. Video programming is the secret to moving any brand forward, and there’s no more engaging or talked-about spots than those seen on TV – and this is especially true with children and family-focused programming. In fact, Future Today recently found that more than half of parents watch alongside their children. Furthermore, upwards of 87% of families talk about the ads they see while streaming TV, and 67% of parents are heavily influenced by their children when making a purchasing decision. 

    • Vikrant Mathur

      Vikrant Mathur

      Co-Founder
      Future Today
    • Jennifer D'Alessandro

      Jennifer D'Alessandro

      Head of Sales & Marketing
      Future Today
    • Sarah Riding

      Sarah Riding

      Research & Trend Director
      The Insights Family
    • Kathleen Campisano

      Kathleen Campisano

      Global CMO & General Manager
      ChizComm Beacon Media
    • James Zahn

      James Zahn

      Moderator
      Deputy Editor
      The Toy Book
  7. 2:50 pm - 3:25 pm

    The Evolution of the Media Buy: How OTT Changed the TV Media Landscape For Good

    Thanks in large part to OTT, the evolution of TV Media continues to evolve in ways that are advantageous to the entire marketplace. As TV continues its evolution, it has expanded across all screens, transitioned to impressions, benefitted from increased addressability functions, gained quantified granular reporting and prospered from more effective CPMs. One size does not fit all in today’s TV media market and this panel will discuss the must-haves for today’s successful TV media campaign.

    Join NYI’s VP of Advanced Advertising, Jason Swartz, for a conversation about the key ways in which TV Media campaigns have evolved including:

    The importance of a holistic campaign that includes Local OTT
    Why Streaming is as essential to a successful TV Media strategy as CTV, Addressable TV, Linear, VOD, Digital, and Ad Tech Solutions
    How the transition to Impressions translates into reaching more of the right consumers
    The latest in reporting technology and its impact on a brand’s ROI
    The main reason that White Glove Service is making a comeback

    • Jason Swartz

      Jason Swartz

      Moderator
      VP, Advanced Advertising, New Business, And National Sales
      New York Interconnect
    • Lisa Kuchar

      Lisa Kuchar

      Vice President of Platform, Client Success
      Cadent
    • Reem Ahmed

      Reem Ahmed

      Vice President, National Sales
      Effectv
  8. 3:25 pm - 4:00 pm

    Helping Marketers Call the Bluff on Table Stakes in the High Stakes Converging Streaming TV Space

    Gamut is excited to put the cards on the table and show how a unified deck of partners, proprietary tech and solutions helps Marketers uniquely solve problems and consistently deliver results where it counts against local strategies. Join us for this transparent sharing of table stakes v. winning hands.

    • Jen Russell

      Jen Russell

      VP, Head of Sales East
      Gamut Total
    • Traci Will

      Traci Will

      Vice President of Analytics
      Gamut Total
    • Anthony Greene

      Anthony Greene

      Vice President, Programmer Partnerships
      Gamut
    • Tiffany Ihle

      Tiffany Ihle

      Director of Consumer Insights
      Gamut Total
  9. 4:00 pm - 4:00 pm

    Thank you for attending!

    Thanks from Cynopsis for attending our first OTT Virtual Conference

    • Lynn Leahey

      Lynn Leahey

      Editorial Director
      Cynopsis

Speakers

  • Reem Ahmed

    Vice President, National Sales
  • Kathleen Campisano

    Global CMO & General Manager
  • Nick Cicero

    VP of Strategy
  • Jennifer D'Alessandro

    Head of Sales & Marketing
  • Anthony Greene

    Vice President, Programmer Partnerships
  • Tiffany Ihle

    Director of Consumer Insights
  • Alex Klausner

    Sr Product Marketing Manager
  • Lisa Kuchar

    Vice President of Platform, Client Success
  • Lynn Leahey

    Editorial Director
  • Vikrant Mathur

    Co-Founder
  • Bill Murray

    VP, Programmatic Solutions
  • Cathy Applefeld Olson

    Senior Contributing Editor
  • Jesse Redness

    Co-founder
    Brave Ventures
  • Sarah Riding

    Research & Trend Director
  • Jen Russell

    VP, Head of Sales East
  • Marilois Snowman

    CEO
  • Jason Swartz

    VP, Advanced Advertising, New Business, And National Sales
  • John Vilade

    VP, Head of Sales
  • Traci Will

    Vice President of Analytics
  • James Zahn

    Deputy Editor

Sponsors

Conviva
Future Today
New York Interconnect
Premion
Gamut

Contact

Have a question? Email us at events@cynopsis.com 
or call 1-800-777-5006.

Programming Questions?

Contact Robbie Caploe at rcaploe@accessintel.com.

Interested In Hosting a Custom Panel?

Albert Nassour at anassour@accessintel.com