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Overview

As OTT continues to dominate the TV/Video landscape and media spend accelerates, it’s critical for all members of this marketplace, advertisers, content companies, distributors, cable companies (MVPDs), and Virtual MPDs , to be conversant within where the market stands now, and where it’s headed next. That’s why we are presenting a showcase with leaders in OTT and CTV  to outline where the risks and opportunities lie in this complicated and fast-changing sector. To better understand – and leverage  – where the $80 billion TV ad spend market will spread, join us at First Look: OTT Virtual Conference. 

Topics include: CTV, Addressable TV, VOD, Measurement, Ad Tech Solutions and Local OTT

Agenda

  1. 1:00 pm - 1:05 pm

    Welcome from Cynopsis

    • Lynn Leahey

      Lynn Leahey

      Editorial Director
      Cynopsis
  2. 1:05 pm - 1:15 pm

    Coming soon from Gamut!

    Coming soon!

  3. 1:15 pm - 1:40 pm

    Coming soon from Gamut!

    Coming soon!

  4. 1:40 pm - 1:50 pm

    Unpacking the State of Local CTV Advertising and 2022 Marketer Priorities

    The growth in CTV advertising shows no signs of abating as the streaming habits of convenience, choice and control are sticking firmly with consumers. Hear from Premion on the state of the local CTV advertising market, growth outlook and marketer priorities for navigating the complex and fastest growing advertising channel in 2022.

  5. 1:50 pm - 2:15 pm

    Outlook 2022 & the Untapped Local CTV Advertising Opportunities

    As advertisers prioritize reaching consumers where they live, work and play, they’re embracing the vastly growing and untapped opportunities in local CTV advertising. The availability of data-rich targeting and outcomes-based measurement to deliver an audience-first advertising approach makes streaming TV invaluable. This Premion-led panel will offer timely perspectives on the local CTV advertising outlook for 2022, new innovations to watch for, as well as advertiser use cases that demonstrate the efficacy of the medium for both brand building and performance marketing.

  6. 2:15 pm - 2:25 pm

    Insights From an OTT Pioneer: the Evolving Landscape of Kids CTV

    Vikrant Mathur, a pioneer who jumped into streaming before Netflix in 2007, will dive into the latest trends in CTV.  As the owner of one of the biggest providers of kids and family channels including HappyKids, Vikrant’s company Future Today is uniquely positioned to share insights into how the market and kids today influence all of the purchases in the home. The migration to CTV has fueled a shift in ad dollars and viewer adoption.

  7. 2:25 pm - 2:50 pm

    In the Living Room, Kids are the Chief Entertainment Officers: What does this mean for brands?

    With the explosion of CTV adoption, every brand must reconsider how they sell and where they engage consumers of every age. Video programming is the secret to moving any brand forward, and there’s no more engaging or talked-about spots than those seen on TV – and this is especially true with children and family-focused programming. In fact, Future Today recently found that more than half of parents watch alongside their children. Furthermore, upwards of 87% of families talk about the ads they see while streaming TV, and 67% of parents are heavily influenced by their children when making a purchasing decision. This has enormous implications for advertisers and brands.

    • Jennifer D'Alessandro

      Jennifer D'Alessandro

      Head of Sales & Marketing
      Future Today
    • Vikrant Mathur

      Vikrant Mathur

      Co-Founder
      Future Today
    • Sarah Riding

      Sarah Riding

      Research & Trend Director
      The Insights Family
    • Kathleen Campisano

      Kathleen Campisano

      Global CMO & General Manager
      ChizComm Beacon Media
  8. 2:50 pm - 3:00 pm

    Coming soon from NY Interconnect!

    Coming soon!

  9. 3:00 pm - 3:25 pm

    Coming soon from NY Interconnect!

    Coming soon!

  10. 3:25 pm - 3:35 pm

    Coming soon!

    Coming soon!

  11. 3:35 pm - 4:00 pm

    Coming soon!

    Coming soon!

  12. 4:00 pm - 4:00 pm

    Thank you for attending!

    Thanks from Cynopsis for attending our first OTT Virtual Conference

    • Lynn Leahey

      Lynn Leahey

      Editorial Director
      Cynopsis

Speakers

  • Kathleen Campisano

    Global CMO & General Manager
  • Jennifer D'Alessandro

    Head of Sales & Marketing
  • Lynn Leahey

    Editorial Director
  • Vikrant Mathur

    Co-Founder
  • Sarah Riding

    Research & Trend Director

Who Should Attend

  • Brands
  • Agencies
  • Networks
  • Tech Companies

Sponsors

Future Today
Gamut
New York Interconnect
Premion

Contact

Have a question? Email us at events@cynopsis.com 
or call 1-800-777-5006.

Programming Questions?

Contact Robbie Caploe at rcaploe@accessintel.com.

Interested In Hosting a Custom Panel?

Albert Nassour at anassour@accessintel.com