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Entries are Open for the 7th Annual Cynopsis Imagination Awards

Celebrating the best in kids, tween and teen media

Groundbreaking characters and story arcs. Dynamic cross-platform synergies. Campaigns that take hold and resonate. The children's media market is innovating at light speed, and the Cynopsis Kids Imagination Awards will honor the best of the bunch for the seventh consecutive year. This unique awards program now includes a broader range of categories to cover the innovations made in the tween and teen media sectors. Winners will be recognized at the 7th annual awards event this September in New York City.

VIEW 2017 WINNERS

Award Categories

Best Guest Appearance on a Kids' Show

Whether it’s an appearance in a live-action episode or story arc, or a voiceover that makes an animated series shine, this category highlights the best guest appearance of the past year.

Best K6-11 Show Exclusively for a Streaming Platform

Calling the most magnetic content for the K6-11 crowd distributed exclusively via a streaming platform.

Best Kids' Cooking Show

It’s a whole new recipe for decadent desserts and sumptuous savories when there’s a child running the kitchen. Kids' cooking shows are a hot trend – we’ll name the best of the batch.

Best Kids' Live-Event Tour

From youth-targeted music tours to stage incarnations of some of television’s best-loved shows, we’ll name the live event that most deserves to be in the spotlight.

Best Kids' Tech Activation

Do you have an exceptionally kid- and/or parent-friendly user interface? A fab kids' tablet? A device no child should be without? Then this category is for you.

Best New Tween/Teen Comedy

Honoring a comedy series that debuted after January 1, 2018.

Best New Tween/Teen Drama

Honoring a dramatic series that debuted after January 1, 2018.

Best Shortform Content (K6-11)

Whether delivered via a digital platform or on television, shortform content that’s long on entertainment value is what we’re looking for in this category. 

Best Shortform Content (Preschool)

Preschool-Bite-sized content for bite-sized viewers. We’ll pick the best of the bunch.

Best Tween Show Exclusively for a Streaming Platform

Multiple screen Tweens are always on the go. We’re looking for the best of series distributed exclusively via a streaming platform.

Best Tween/Teen App

Honoring the best app (does not need to be connected to a TV show) for tweens and teens.

Best Tween/Teen Comedy

Honoring the best in tween/teen comedic series.

Best Tween/Teen Drama

What's more dramatic than the teen years? We'd love to see your best drama series.

Best Tween/Teen Educational Programming

Who says educational programming can't be entertaining too? We'll honor the best of the bunch for the tween/teen audience.

Best Tween/Teen Game Associated With a TV Show

Spotlighting the best game across any format associated with a tween/teen show.

Best Tween/Teen Original Movie

Spotlighting the best special or original television movie for the tween/teen audience.

Best Tween/Teen Special or Movie

Spotlighting the best special or original television movie for the tween/teen audience.

Best Use Of Tween/Teen On-Air Talent

Honoring the best on-camera talent for teens/tweens.

Best Use of Music in a Kids' Series

From classical to pop and everything in between, this category celebrates the most musically connected series. We select the best tunes for toons!

Best Use of Music in a Tween Show

The beat goes on in series with appeal to tweens and teens. Not to mention the continuing crossover between TV and the pop charts. We pick the best use of music for this discerning demo.

Brand Website

Having an attention-grabbing, engaging website for your brand can make all the difference when it comes to the youth audience. This award recognizes the web warriors.

Console Game

The recent slew of new gaming consoles brought an impressive number of new kids games. We pick this year’s overall winner.

Digital Marketing Campaign

Excellent use of online marketing to successfully promote a kid-targeted TV long-form or short-form TV live action, animated or hybrid TV special or TV movie.

eBook

Mommy, why was that book made of paper? This category recognizes interactive books created for electronic devices aimed at kids.

Educational Series/Special

From literary learnings to arts endeavors and everything in between, submit your educational series or special to be considered for the honor of head of the class.

Educational Series/Special (STEM)

The proliferation of activations around the Science, Technology, Engineering, Math curriculum make this category a bustling one. Do you have the most compelling program? We’d love to see it!

Educational Series/Special Parent/Teacher Curriculum

Learning can certainly be fun and this category honors the best online support curriculum content/activities to support the content of an educational TV series or special aimed at kids of any age.

Game/Variety Show Featuring Kids

This category honors the game or variety shows, featuring kids that have risen above by captivating audiences.

Interstitial Series

Sometimes, what’s between the programming is just as entertaining. Honoring a short-form (six minutes or less) live-action, animated, puppet or hybrid TV or web-based series aimed at kids (preschoolers, K2-11, Tweens 9-14).

Kids 2-11 Special/TV Movie

Honoring the creativity within a long-form special or TV movie produced specifically for K2-11 in live-action, puppetry, animated or a hybrid on any platform.

Kids 6-11 Series

Character loyalty begins here. This award honors long-form series produced specifically for K6-11 in live-action, puppetry, animated or a hybrid on any platform.

Marketing Campaign for a TV Series, Special or Movie

This category honors the creative use of marketing platforms to promote a kid-targeted TV long-form or short-form TV live action, animated or hybrid series that resulted in higher awareness and viewership.

Mobile App (Educational)

There’s an app for just about everything and now, a category to recognize the outstanding educational kid-targeted app for mobile device.

Mobile App (Entertainment)

There’s an app for just about everything and now, a category to recognize the outstanding entertainment kid-targeted app for mobile device.

Mobile App (K6-11)

There’s an app for just about everything now, and this category recognizes the most engaging title in the competitive market for kids ages 6-11, from compelling content to great graphics.

Mobile App (Preschool)

The smallest apps users have some of the biggest curiosities around. Titles are growing exponentially in the preschool market; we’ll pick the best of the bunch.

Mobile Marketing Campaign

We live in a time when kids can carry the campaign for their favorite show around with them wherever they are. This category honors a kid-targeted TV long-form or short-form TV live action, animated or hybrid TV special or TV movie.

New Preschool Series

This category honors the best preschool aged kids (0-5) targeted live-action, animated or hybrid long-form series launched in the US and Canada January 2016 - December 31, 2016.

New Series for 6-11

This category honors the best kid/tween-targeted live-action, animated or hybrid long-form series launched in the US and Canada January 2016-December 31, 2016.

Online Game

Which online game packed the biggest punch as a stand-alone experience or brand extender?

Online Interactive Experience

Cynopsis Kids selects the most explorative, interactive, immersive online experience for kids.

PR Campaign for a TV Special/TV Movie

Recognizing the creativity involved in a PR campaign designed to introduce a new kid-targeted TV series, special or movie.

PR Campaign for a TV Special/TV Movie

Recognizing the creativity involved in a PR campaign designed to introduce a new kid-targeted TV series, special or movie.

Preschool Series

Recognizing outstanding long-form one-off specials produced specifically for preschool aged kids (0-5) in live-action, puppetry, animation or a hybrid of these on any platform.

Pro-Social Campaign

This category recognizes the importance of an on-air or off-air campaign that supported a kid/tween/family aimed pro-social initiative.

Production Studio

We celebrate the studios that made the biggest splash in the kids category via unique content and distribution avenues.

Promotional Campaign

How did an inspiring tie-in, including on-air and off-air components, carry the message for a series or special far beyond expectations?

Social Media Campaign

Honoring the impact of a campaign on social media platforms that brought remarkable viral attention to a kid/tween series or special.

Song or Soundtrack for a TV Series/Special/Movie

Recognizing the power of an original score created specifically for a long or short-form series, TV Special or TV Movie aimed at kids of any age.

Tablet-Based App

Celebrating the top kids' app, whether stand-alone or tied to a television show or existing brand.

Use of Video Promotion

Scripted original video, short or clip produced exclusively for the web (programs that were repackaged and transitioned from the web to TV are also applicable).

Video Game

Let the games begin! Recognizing a video game for console, handheld device, phone or online for preschoolers, K2-11, Tweens 9-14.

Top Digital/Social Media Star (for ages 12-14)

Honoring the best digital/social media star, with an engaged audience ranging from 12-14 year olds. 

Top Digital/Social Media Star (for ages 15-18)

Honoring the best digital/social media star, with an engaged audience ranging from 15-18 year olds. 

Top Digital/Social Media Star (for ages 8-11)

Honoring the best digital/social media star, with an engaged audience ranging from 8-11 year olds. 

Pricing

  • All entries are $375
  • The same entry in multiple categories is $199 for each additional entry
  • Entries made after 6/21, will incur a late fee of $175/entry

Overview

Who Should Enter?

The Cynopsis Imagination Awards are open to all individuals and teams worldwide including:

  • Production Companies/Studios
  • Producers
  • Networks
  • Composers
  • Lyricists
  • Animators
  • Video Game Developers/Producers
  • Website Developers
  • App Developers/Producers
  • e-Book Creator/Producers
  • Licensing Companies
  • Marketing Companies
  • PR Firms
  • Ad agencies
  • Creative Services Teams
  • Developers
  • Toy Companies

Rules of Entry

The Cynopsis Imagination Awards are open to all individuals and teams worldwide—corporate, agency, association, governmental agency or nonprofit—of any size is eligible to enter. Vendors are also eligible to compete on behalf of client. The program is open to national and international entrants. Multiple entries are accepted, and a single entry can be entered into more than one category.

How To Enter

The entry process is completed solely online:

First, you will be guided through the registration process, and then the entry (synopsis + supporting materials) and payment process.

Entries must include:

Synopsis

A 400-word synopsis describing your entry using the following sub headings:

  • Objectives
  • Strategy
  • Tactics
  • Execution
  • Evaluation of Success/Results/ ROI

While these headings are not mandatory, we do recommend using as many as you can as it relates to your entry. The more information provided, the better!

Supporting Materials

Supporting materials should show evidence of the success of your work. Examples Include:

  • Web sites/URLs
  • ROI Stats
  • Media Coverage
  • Photos
  • Research Documents
  • Screenshots
  • Testimonials
  • Videos
  • Web Stats

For videos, please upload the raw file (mov, wma or mp4) or provide a link to the content to be viewed (youtube, vimeo, company’s website or another video sharing platform).

Eligibility

To be eligible, the entry/campaign initiative must have taken place (either in part or in full) between January 1, 2017 and June 1, 2018. The program or initiative must have been initiated during this time, but it’s not necessary for it to be completed during the eligibility period. Note: although we welcome international entries/campaigns, they must have been at least partly accessible in the North American market.

Contact

Questions

For questions related to entries:

Cathy Pearson
Marketing Coordinator
Cynopsis Media
cathyp@cynopsis.com
203.899.8470

Sponsorship

Regarding event sponsorship:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
mike@cynopsis.com
203.218.6480

Programming

For information on programming:

Cathy Applefeld Olson

Cathy Applefeld Olson
Editor
Cynopsis
cathy@cynopis.com
914.309.2556