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The only conference to connect the dots between networks, brands, agencies and tech to grow your business in the new TV landscape.

Sponsored By:

Gamut_use
Simulmedia
New York Interconnect
TiVo
Nielsen
Future Today
Cross Screen Media
a4 Advertising
EDO, Inc.
Spectrum
Premion
Vevo
Sinclair Media Networks
Video Advertising Bureau (VAB)

overview

The 3-day, virtual Big TV Conference, offers senior agency, programming, tech and brand executives fresh thinking and new tools to meet the challenges of our radically evolving media ecosystem. It’s an opportunity to frankly discuss challenges and opportunities with peers and thought leaders about the media business, whose evolution has been permanently accelerated by global events.

A portion of the proceeds will be donated to:

WHO ATTENDS? PROFESSIONALS IN:

Ad Operations
Advertising
Business Development
Media Planning
Media Buying
Media Strategy
Programming
Management
Marketing
Public Relations
Production
Product Launches
Ratings/Analytics
Sales & Distribution
You!

2021 Agenda

Tuesday, September 21

  1. 12:20 pm - 12:30 pm

    Welcome

  2. 12:30 pm - 1:00 pm

    Smart Strategies for Getting – and Keeping – Streaming Subscribers

  3. 1:00 pm - 1:15 pm

    Take Control of Television’s Transformation with the personalization of linear TV data

  4. 1:15 pm - 1:40 pm

    Case study: A+E Networks and KFC Play a Winning Game of Chicken

  5. 1:40 pm - 2:10 pm

    Fireside Chat: GAMUT. The Leader in Local OTT

  6. 2:10 pm - 2:30 pm

    Fireside Chat with Kelly Day on ViacomCBS’ Global Streaming Plans

  7. 2:30 pm - 2:55 pm

    Best Practices in AdTech: 2021-2022

  8. 2:55 pm - 3:15 pm

    CTV/AVOD: The Benefits of Working Directly with Publishers

  9. 3:15 pm - 3:45 pm

    Lost and Found: Optimizing Platforms for Content Discovery

  10. 3:45 pm - 4:10 pm

    The Changing Face of Local News

  11. 4:10 pm - 4:20 pm

    Trivia (Presented by NY Interconnect)

  12. 4:20 pm - 4:45 pm

    A Client Conversation: Partnering for Curated Content

  13. 4:45 pm - 4:55 pm

    What Happened Today? A 5-minute Speed Recap of the Day’s Discussion | Plus: Sweepstakes!

Wednesday, September 22

  1. 12:20 pm - 12:30 pm

    Welcome

  2. 12:30 pm - 12:55 pm

    How SeeHer is Changing Media

  3. 12:55 pm - 1:25 pm

    How to Achieve a Diverse Workplace

  4. 1:25 pm - 1:45 pm

    Turning Measurement Into Incremental Reach

  5. 1:45 pm - 2:10 pm

    Next Gen Content

  6. 2:10 pm - 2:30 pm

    How to Avert the Cookiepocalypse

  7. 2:30 pm - 3:05 pm

    Made to Measure: Exploring New Cross-Platform Measurement Solutions

  8. 3:05 pm - 3:35 pm

    Streaming Success: The Next Wave

  9. 3:35 pm - 3:55 pm

    Fireside Chat: NBCU's Kelly Abcarian

  10. 3:55 pm - 4:20 pm

    Cutting-Edge Creative Solutions for Advertisers

  11. 4:20 pm - 4:40 pm

    Q&A | Why Premium Matters for CTV Advertising Success

  12. 4:40 pm - 5:05 pm

    Investing in Black-Owned Media: How to Make an Impact

  13. 5:05 pm - 5:15 pm

    What Happened Today? A 5-minute Speed Recap of the Day’s Discussion | Plus: Sweepstakes!

Thursday, September 23

  1. 12:15 pm - 12:20 pm

    Welcome

  2. 12:20 pm - 12:40 pm

    Case Study: Canela.TV and Lexus Go Into Overdrive to Serve U.S. Hispanic Audiences

  3. 12:40 pm - 1:10 pm

    Can’t Get Enough: Addictive Programming

  4. 1:10 pm - 1:30 pm

    Sex, Lies & Convergent Video

  5. 1:30 pm - 1:55 pm

    Make it Happen: Diversity in Media Is Everyone’s Business

  6. 1:55 pm - 2:00 pm

    Break

  7. 2:00 pm - 2:20 pm

    Case Study: Programming With Purpose

  8. 2:20 pm - 2:45 pm

    Converting Consumer Data Into Action

  9. 2:45 pm - 3:10 pm

    Succeeding in Today’s Personalized Connected TV Landscape

  10. 3:10 pm - 3:35 pm

    Beyond Telenovelas: Engaging Today’s Latinx Audiences

  11. 3:35 pm - 3:50 pm

    Case Study: The Weather Channel Steers Sales to Lincoln

  12. 3:50 pm - 4:15 pm

    Where the Dollars Will Flow in 2022

  13. 4:15 pm - 4:40 pm

    Getting in Tune with Gen Z

  14. 4:40 pm - 4:50 pm

    What Happened Today? A 5-minute Speed Recap of the Day’s Discussion | Plus: Sweepstakes!

2021 Speakers

  • Kelly Abcarian

    EVP, Measurement & Impact
    NBCUniversal

  • Alex Akers

    Manager, Consulting
    KlarisIP

  • Jessica Lane Alexander

    Co-Founder & Head of Digital Content and Marketing
    Pop'N Creative

  • Sandra Alfaro

    EVP, Managing Partner, 305 Worldwide
    Horizon Media

  • Bill Amstutz

    Group Publisher
    AdMonsters, AdExchanger

  • Alex Barwick

    Group Media Director
    W+K Portland

  • Michael Beach

    CEO
    Cross Screen Media

  • Barbara Bekkedahl

    President of Advertising Sales
    The Weather Group

  • Dani Benowitz

    President, U.S.
    MAGNA

  • Michael Bishara

    Group SVP & GM - Direct to Consumer & Lifestyle Digital Studios
    Discovery

  • Lisa Bishop

    Chief Digital Officer
    Allen Media Broadcasting | Heartland Media, LLC

  • David Bloom

    Columnist/Sr. Contributor
    Words & Deeds Media LLC

  • Anna Bonfiglio

    Lead
    Lincoln Media Planning

  • James Cadwallader

    Co-Founder & Chief Creative Officer
    Kyra Media

  • Dan Callahan

    Senior Vice President of Data Strategy and Sales Innovation
    Fox Ad Sales

  • Rob Christensen

    VP, Advanced TV Sales & Distribution
    Vevo

  • Jane Clarke

    Former MD and CEO
    Coalition for Innovative Media Measurement (CIMM)

  • Sean Cunningham

    President & CEO
    VAB

  • Jennifer D'Alessandro

    Head of Sales & Marketing
    Future Today

  • Jaime Dávila

    President & Co-Founder
    Companario Entertainment

  • Kelly Day

    President, Streaming, and Chief Operating Officer
    ViacomCBS

  • David DeSocio

    EVP Ad Sales Marketing & Partnerships
    A+E Networks

  • Greg Diefenbach

    Managing Director,
    MagellanTV

  • Erika Dilday

    Executive Director
    American Documentary

  • Rick Ducey

    Managing Director
    BIA Advisory Services

  • Shanee Edwards

    Entertainment Journalist, Author & Host of The Script Lab Podcast

  • Michael Felicetti

    VP of News
    New York Interconnect

  • David Finkelstien

    CEO
    BDEX

  • Darren Finnie

    Head of Marketing & Partnerships
    Sinclair Media Networks

  • Federico Garza

    Senior Vice President, Research Strategy and Insights
    NBCUniversal Telemundo Enterprises

  • Brendan Gaul

    Global Chief Content Officer
    MEDIABRANDS

  • Craig Geller

    Executive Vice President / General Manager
    Azteca America

  • Evan Giamanco

    SVP, Ad Strategy & Innovation
    Warner Bros Discovery

  • Jon Gibbs

    Global Director/Principal Data Scientist, Audience, Research & Measurement
    Spotify

  • Matthew Scott Goldstein

    Consultant/Analyst

  • Philippe Guelton

    Chief Revenue Officer
    Chicken Soup For The Soul

  • Princell Hair

    CEO
    BNC

  • Lori Hall

    Co-Founder & Head Creative
    Pop'N Creative

  • Katie Haniffy

    Sr. Director
    Pepsico

  • Al Hawes

    EVP, Head of Content
    Starcom

  • Jeremy Helfand

    Sr. Vice President, Advertising Platforms
    Disney

  • Morgan Hertzan

    EVP & General Manager
    VICE TV

  • Andrew Heyward

    Senior Research Professor
    Walter Cronkite School of Journalism at Arizona State University

  • Rose Hulse

    CEO & Founder
    ScreenHitsTV

  • Kaylee Hultgren

    Group Content Manager, Chief Marketer & Event Marketer
    Access Intelligence

  • Tiffany Ihle

    Director of Consumer Insights
    Gamut Total

  • Melissa Ingram

    SVP, Multicultural Networks and Strategy
    UP Entertainment

  • Natalia Irmin

    Director, Data Strategy & Partnerships
    a4 Advertising

  • Elise James-DeCruise

    Chief Equity Officer
    Ad Council

  • Tom St. John

    Head of Partnerships
    Beachfront

  • Chris Karpenko

    Executive Director of Brand Marketing
    United States Postal Service

  • Dave Kersey

    Executive Media Director
    GSD&M

  • Tony Khan

    CEO, GM, Head of Creative
    All Elite Wrestling

  • Taylor Kirchwehm

    Director of Account Management
    Zype

  • Tania Koenig-Gauchier

    Co-Owner and Producer
    Wapanatahk Media

  • Kevin Krim

    CEO
    EDO

  • Amy Kuessner

    Senior Vice President of Content Strategy & Global Partnerships
    Pluto TV

  • Jane Latman

    President, HGTV
    Discovery

  • Cara Lewis

    EVP Head of US Investment
    dentsu

  • Brin Lukens

    Senior Vice President, Scripted Development Live Action
    Nickelodeon and AwesomenessTV

  • Vikrant Mathur

    Co-Founder
    Future Today

  • Larissa May

    Founder and Executive Director
    #HalfTheStory

  • Lisa McQueen

    Media Manager
    Lexus

  • Ignacio Meyer

    Executive Vice President of Music and Non-Scripted Entertainment
    Univision Communications Inc.

  • Travis Montaque

    CEO and Founder
    Holler

  • Geraldine Moriba

    SVP News, Entertainment & Empowerment
    theGrio

  • Julia Munslow

    Project Editor
    Yahoo News

  • Jim Norton

    CRO
    Flowcode

  • Natalie Pascaretta

    Head
    Lincoln

  • Lou Paskalis

    Chairman, Global Media & Data Board
    MMA Global

  • Karen Phillips

    Executive Vice President of Convergent Ad Sales
    ViacomCBS

  • Carter Pilcher

    Founder & CEO
    ShortsTV

  • Lauren Prince

    President
    Doner LA

  • Mark Prince

    SVP, Head of Economic Empowerment
    dentsu

  • Prachi Priya

    Chief Data Officer
    Team One

  • Thai Randolph

    President & COO
    Kevin Hart's Laugh Out Loud

  • Dawn Reese

    SVP, US Managing Director
    UM Studios

  • Tony Rifilato

    Associate Editor
    AdExchanger

  • Randall Rothenberg

    Executive Chair
    iab

  • Jen Russell

    VP, Head of Sales East
    Gamut Total

  • Megan Russell

    Management Supervisor
    W+K Portland

  • Andrew Sandoval

    VP, Biddable Media
    Croud

  • Tracey Scheppach

    Founder + CEO
    Matter More Media

  • Lisa Schoder

    VP, Integrated Media & Partnerships
    Lowe's

  • Matt Sharp

    CEO
    Sharp Entertainment (90 Day Fiance)

  • Carolyn Sheflin

    Vice President of Advanced Advertising Sales
    Spectrum

  • Michael Shields

    GM, Advanced Advertising
    Triplelift

  • Allison Silver

    VP, Global Brand Content
    American Express

  • Steve Silvestri

    Vice President of Advanced Advertising
    Discovery

  • Shailley Singh

    SVP, Product Management
    IAB

  • Jim Spaeth

    Co-Founder
    Sequent Partners

  • Jamie Stelter

    Traffic Reporter / Co-host Mornings On 1
    NY1

  • Court Stroud

    Writer and Founder
    The Cledor Group

  • Matt Sweeney

    Chief Investment Officer
    GroupM

  • Madhavi Tadikonda

    EVP Managing Director, Investment
    Havas Media

  • Kris Tait

    Managing Director of US
    Croud

  • David Tardio

    Vice President, Integrated Advertising Sales and Marketing
    Discovery Inc.

  • Deirdre Thomas

    Managing Director, Audience Measurement
    Nielsen

  • Courtney Thomasma

    GM, AMC+
    AMC Networks

  • Albert Thompson

    Managing Director, Digital Innovation
    Walton Isaacson

  • John Vilade

    VP, Head of Sales
    Premion

  • Suja Viswesan

    Head of Data
    WarnerMedia

  • Adriana Waterston

    Senior Vice President, Insights & Strategy
    Horowitz

  • Brian Wieser

    Global President of Business Intelligence
    GroupM

  • Traci Will

    Vice President of Analytics
    Gamut Total

  • Fariba Zamaniyan

    VP, Data & Monetization Sales
    TiVo

  • Isabel Zavala

    Founder and CEO
    Canela Media

  • Tom Ziangas

    SVP, Revenue & Strategic Research
    Crown Media Family Networks

  • Darren Sherriff

    VP, Advertising Technology Solutions
    FOX Corporation

  • Andrea Brakke

    VP of Programming Strategy and Acquisitions
    VICE TV

  • Will Gurman

    VP, Global Content Partnerships
    Pluto TV

Pricing

  • Early Bird

    $249
    Valid until
    August 19, 2021
    • Access to the Live Content
    • Virtual Networking
    • Access to On-demand sessions 
    • Access to Attendee-only resource center
    • 15% off 2022 Conference (Sept 2022)
    • Opportunity to win various contests/giveaways

  • General Pass

    $349
    Valid until
    September 23, 2021
    • Access to the Live Content
    • Virtual Networking
    • Access to On-demand sessions
    • Access to Attendee-only resource center
    • 15% off 2022 Conference (Sept 2022)
    • Opportunity to win various contests/giveaways

  • Vendor Rate

    $2,500
    Valid until
    September 23, 2021

    Vendors will be required to pay; however, you may want to consider sponsoring, which comes with additional benefits. Contact Executive Director of Sales Albert Nassour.

PRESENTED BY:

That Big TV Conference is presented by Cynopsis—first in your inbox with the most important media news of the day – keeping you more informed, smarter, and one step ahead. Cynopsis reaches decision-making media professionals, from agencies and brands to linear and digital networks, through a variety of avenues: email, online, mobile, social media and live events.