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The TV and video landscape is undergoing a profound transformation, presenting new opportunities for agencies and brands to generate substantial revenue. With an expected uptick of 5.2% in U.S. ad spend in 2024, the smart agency and brand executive needs strategies, actionable case studies, measurement and ad tech solutions, as well as original thinking to capitalize on this moment – and that’s what BIG TV 2024 is all about. Discussing everything from platform bundling and the emerging strength of FAST channels to fresh approaches to monetizing TV and video, industry experts and thought leaders will be on site to help assemble all the elements of a recipe for agency and brand success. Think BIG: the conversation happens here. 


  • Jon Lefferts

    EVP, Strategic Investment
  • Marcy Greenberger

    Chief Investment Officer
    UM Worldwide
  • Jen Faraci

    Chief Data Officer
  • Mike Brunick

    SVP, Head of Commerce Media
  • Andrew Fitzgerald

    Senior Vice President, Streaming Video Services, Hearst Television & General Manager, Very Local
  • Molly Finnerty

    Chief Investment Officer
    Zenith Media
  • Lauren Fisher

    GM Business Intelligence
    Advertiser Perceptions
  • Tim Hanlon

    Founder & CEO
    Vertere Group, LLC
  • Howard Shimmel

    Head of Strategy at datafuelX, President of Janus Strategy & Insights
    datafuelX, Inc.
  • Douglas Montgomery

    CEO Global Connects Media, Senior Analyst Aluma Insights
    Aluma Insights
  • Deirdre Thomas

    Chief Product Officer, Nielsen Audience Measurement
  • Maggie Zhang

    Senior Vice President, Strategy & Operations, Data, Measurement, and Insights
  • John Vilade

    VP, Head of Sales
  • Will Kunkel

    SVP, Marketing Solutions


Wednesday, September 18

Wednesday, Sep 18

  1. 9:00 am - 9:45 am

    Registration Opens & Networking Breakfast

  2. 9:45 am - 10:00 am

    Opening Keynote with Marcy Greenberger, Chief Investment Officer, UM

  3. 10:00 am - 10:20 am

    Coming soon! Q&A presented by: VAB

  4. 10:20 am - 10:45 pm

    From Screen to Store: Revolutionizing Retail Advertising with AI

    A discussion with JCPenny, KERV Interactive and DentsuX on the power of interactive video will unpack the smartest ways to leverage AI for hyper-targeted messaging, overcome cookieless challenges, and maximize ROI. Discover how this particular partnership reshaped traditional retail advertising by seamlessly integrating immersive, shoppable experiences into multimedia ads, driving unprecedented audience engagement, foot traffic, and sales. 

  5. 11:15 am - 11:35 am

    Networking Break & Sweepstakes

  6. 11:35 am - 12:00 pm

    Linear + Streaming: Best Practices for Unified Measurement

    Data integration strategies, advanced analytics techniques, solutions for cross-platform attribution – this timely discussion aims to help unlock the potential of harmonizing linear and streaming TV analytics, and assist content creators and advertisers in search of a comprehensive measurement solution.

  7. 12:00 pm - 12:25 pm

    Advertise Nationally but Optimize Locally

    Local TV helps marketers reach audiences where they are making purchase decisions, efficiently and precisely. That's why local TV revenue grew to an estimated $165.7B in 2023, in addition to continued investment in off-linear platforms.  Learn about the advances across screens that are making it easier for businesses large and small to reach and engage the audiences they want.

  8. 12:25 pm - 12:45 pm

    Trivia, Presented by New York Interconnect

  9. 12:45 pm - 1:30 pm

    Networking Lunch & Sweepstakes

  10. 1:30 pm - 1:55 pm

    Effective Buying Strategies for Navigating a Fragmented CTV Ecosystem

    As the CTV space continues to expand and fragment, understanding how to navigate this complexity is paramount for success. In this session, we’ll delve into effective buying strategies - from identifying the right platforms, to crafting compelling creative, to leveraging data-driven insights and ensuring brand safety. 

  11. 1:55 pm - 2:25 pm

    Coming soon! Panel presented by VAB

  12. 2:25 pm - 2:50 pm

    Artificial Intelligence: Transforming Media Buying and Measurement

    AI-powered audience targeting, predictive analytics and enhanced measurement metrics are just a few examples of the transformative influence of AI on media buying and measurement. Data scientists, AI pioneers and industry experts share best practices to make the most of AI to meet and exceed business targets in the digital age.

  13. 2:50 pm - 3:10 pm

    Networking Break & Sweepstakes

  14. 3:10 pm - 3:35 pm

    It’s Personal: Innovations for Reaching the Right Consumers

    From cutting-edge AI algorithms to data-driven insights, we’ll explore emerging tools and techniques that offer precision targeting at a time when consumer privacy is paramount.

  15. 3:35 pm - 4:00 pm

    Let’s Get Creative: Innovations in Ad Formats

    Technology is reshaping the way brands connect with audiences on the screen. From AR to addressable advertising, to native advertising and branded content, our panel of agency and innovation experts unravel next-gen tech and trends.

  16. 4:00 pm - 4:25 pm

    Retail Media: The Intersection of Commerce and Content

    Retailers are leveraging their digital real estate to create powerful advertising ecosystems that connect brands with shoppers at every stage of the customer journey. What are the partnerships, co-branded campaigns, and innovative approaches that can maximize the impact of these advertising initiatives? How is success best measured? We’ll dive into the trends and strategies shaping the future of this burgeoning business.

  17. 4:25 pm - 4:30 pm

    Closing Remarks

Impact: Ad Agency Awards

Impact: Ad Agency Awards

Buying billboards that smell like french fries. Integrating video shopping ads. Scroll-stopping campaigns that snap into place and translate into real dollars. These are just some of the opportunities – and challenges – that face the advertising community. And there are some in our industry who have managed to seize those moments this year, and shake the table of traditional advertising. That’s why Cynopsis is introducing Impact: The BIG TV Summit Ad Agency Awards, to recognize those people – and that work – that turns a milkshake into a martini. Categories include: Best Marketing Campaign, Best DOOH Campaign, Media Planner of the Year, Agency of the Year, and more!

Who Attends

Executives with titles ranging in levels from Managers to Senior Directors and SVP’s, and primary job functions focused on media buying & planning, programming, strategy, research, sales and marketing, will once again have access to fresh thinking aimed at driving success in every corner of the business.

Ad Operations
Business Development
Media Planning
Media Buying
Media Strategy
Public Relations
Product Launches
Sales & Distribution


BIG TV Summit Only

(Available to brands, ad agencies, networks, publishers, consultants, and those working in education)


    Valid until
    June 15, 2024

    Valid until
    August 16, 2024

    Valid until
    September 18, 2024

BIG TV Summit + Impact Awards Entry


    Valid until
    May 31, 2024

    Valid until
    June 15, 2024

    Valid until
    July 17, 2024

Vendor Pass



    Includes ad tech & measurement companies. Contact Albert Nassour to discuss sponsorship.


a4 optimum
Future Today
New York Interconnect
Video Advertising Bureau (VAB)