As the video landscape continues to evolve, it’s becoming increasingly complex. In this fireside discussion we’ll tackle the key questions that marketers are facing as they navigate through this complexity to design and execute effective and efficient video plans. We will address the blurring lines between linear and streaming (and the increased fragmentation), the role of data and automation, and the current state of measurement.

We’ll explore the evolution of contextual targeting and its new role beyond just a cookieless solution. Discover top strategies for safeguarding privacy while delivering personalized ad experiences, and learn about Seedtag’s cutting-edge approach to CTV targeting and measurement. We’ll also discuss how AI is transforming media activation, day-zero planning, and overall strategy. Join us to stay ahead in the rapidly changing world of digital advertising.

A discussion with JCPenny, KERV Interactive and DentsuX on the power of interactive video will unpack the smartest ways to leverage AI for hyper-targeted messaging, overcome cookieless challenges, and maximize ROI. Discover how this particular partnership reshaped traditional retail advertising by seamlessly integrating immersive, shoppable experiences into multimedia ads, driving unprecedented audience engagement, foot traffic, and sales. 

Data integration strategies, advanced analytics techniques, solutions for cross-platform attribution – this timely discussion aims to help unlock the potential of harmonizing linear and streaming TV analytics, and assist content creators and advertisers in search of a comprehensive measurement solution.

Local TV helps marketers reach audiences where they are making purchase decisions, efficiently and precisely. That's why local TV revenue grew to an estimated $165.7B in 2023, in addition to continued investment in off-linear platforms.  Learn about the advances across screens that are making it easier for businesses large and small to reach and engage the audiences they want.

That’s right, Advertising Community, it’s time to put all that knowledge to the test! Join Emmy Award-Winning Reporter/Anchor, Shannan Ferry of Spectrum News NY1, as she hosts this trivia game based on all-things-TV-advertising! This mini interactive trivia game show will quiz you on everything from jingles and slogans to your favorite brands and celebrity spokespeople. Plus, this is the Big TV Summit so the winning prize is: A BIG TV!

As the CTV space continues to expand and fragment, understanding how to navigate this complexity is paramount for success. In this session, we’ll delve into effective buying strategies - from identifying the right platforms, to crafting compelling creative, to leveraging data-driven insights and ensuring brand safety. 

Are you interested in learning more about the exciting advancements in Addressable TV? We’ll uncover the latest trends, cutting-edge innovations, and essential insights to help you harness the full potential of Addressable TV. Stay ahead with the newest advancements in Addressable TV technology and learn how to integrate them into your cross-platform strategy and gain insights from industry experts who are leading the way in Addressable TV, sharing practical tips and techniques to enhance your advertising effectiveness and achieve marketable results.

AI-powered audience targeting, predictive analytics and enhanced measurement metrics are just a few examples of the transformative influence of AI on media buying and measurement. Data scientists, AI pioneers and industry experts share best practices to make the most of AI to meet and exceed business targets in the digital age.

From cutting-edge AI algorithms to data-driven insights, we’ll explore emerging tools and techniques that offer precision targeting at a time when consumer privacy is paramount.

Technology is reshaping the way brands connect with audiences on the screen. From AR to addressable advertising, to native advertising and branded content, our panel of agency and innovation experts unravel next-gen tech and trends.

Retailers are leveraging their digital real estate to create powerful advertising ecosystems that connect brands with shoppers at every stage of the customer journey. What are the partnerships, co-branded campaigns, and innovative approaches that can maximize the impact of these advertising initiatives? How is success best measured? We’ll dive into the trends and strategies shaping the future of this burgeoning business.