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Nexstar Digital Introduces TViQ Audience Solution

Nexstar Digital announced the official launch of its proprietary TViQ audience solution, aimed at enabling advertisers to leverage local broadcast audience data to reach viewers at scale across all forms of digital video advertising. “TViQ leverages consumer intent data against advertiser verticals across Nexstar’s owned and operated station footprint to predict consumers in market for a […]

Connekt Rebrands to Connekt Technologies

TV tech company Connekt is rebranding to Connekt Technologies. The change reflects the company’s AI-driven technologies that power smart TV ads, content and commerce experiences for its partners, which include LG, Audi, Eli Lilly, Papa John’s, ABC and others. Connekt Technologies’ “Overlay” technology enhances ads on smart TVS, making them more interactive and engaging, giving […]

Centro Data From Midterms Show Political Marketers Spent 60% of Digital Ad Budgets on Programmatic

A new report from Centro aggregates digital ad spending data from the 2018 midterm election cycle, and reveals a significant use of programmatic advertising. According to data aggregated from 300+ federal, state and local races run using Centro’s Basis platform, programmatic buying comprised 60% of political digital ad budgets. The findings also show that video […]

Simulmedia Introduces New Capabilities in D2Cx.com

Dave Morgan, founder and CEO of Simulmedia, outlines five major new capabilities Simulmedia has built into its D2Cx.com beta. They come as a result of more than 90 brands having used the industry’s first-ever marketplace with access to linear TV advertising at an affordable cost for growth marketers. “When we launched D2Cx.com in beta back […]

3 Tech Trends Everyone in Advertising Needs to Watch

By Peter Yagecic, Director of Technical Projects, Situation We’ve watched the digital landscape transform dramatically over the last few years, and it feels like we’re on the verge of some seismic convergences that will have a significant impact on how we work and play in the coming decades. As someone who works in tech […]

Google Targeting Shoppers With New “Discovery” Ads

At Google Marketing Live, the company announced a slew of new features designed to bring “organic” ads to people who are “open to discovering” products and services. This is based on a Google study that found 76 percent of consumers like when they’ve made an “unexpected” discovery while shopping online. “And 85 percent of consumers […]

How AI and Machine Learning Are Impacting Media

New technology and how it is transforming traditional media was the main focus at the recent Streaming Media East conference. There’s no doubt AI and machine learning are impacting media, and according to a panel of experts, it will be a boon to both consumers and the media business. Nadine Krefetz, a consultant with Reality Software, […]

Facebook is tweaking its News Feed algorithm to make it feel more personal

Facebook is once again changing its algorithm in an effort to make its News Feed better, bringing more meaningful and personal content to users on the site. Facebook outlined how it uses surveys from users to understand how people interact with the platform. From those surveys, the company is making “two ranking updates:” prioritizing posts […]

Mobile Video: How to Create a User Experience that Drives Revenue

In a consumer world, where devices are constantly in transit with limited connectivity, watching high quality video with no interruptions is mission critical. In the Cynopsis webinar, “Mobile Video: How to Create a User Experience that Drives Revenue,” Penthera’s Dan Hurwitz, Chief Revenue Officer and Josh Pressnell, Chief Technology Officer, offered insights into the importance […]

Twitter Testing GIFs, Emoji on its TweetDeck App

Twitter, which owns social media management app TweetDeck, is testing out new, in-demand features for TweetDeck. Previously, TweetDeck users weren’t able to use GIFs, emoji, or post polls—now they can. Twitter’s “revamped” the TweetDeck composer, it wrote in a blog post, to add the ability to tweet with GIFs, emoji, threads, polls, and image […]

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