Techfronts Articles Archive - Page 2 of 3

PremiumMedia 360 Uses Automation to Update the TV Invoice Process

2018 election reconciliations won’t be done until July, yet stations/agencies are still doing them manually. The finance and investment teams comb through the invoice, line by line, to determine which parts of the invoice they should pay. It’s a situation tackled by advertising data automation company PremiumMedia 360, which provides a cloud based solution for buyers and sellers to […]

Facebook Offers Greater Transparency for Social Issue, Electoral or Political Ads in More Countries

Facebook has started rolling out transparency tools globally for advertisers wanting to place ads about social issues, elections or politics, the social media giant announced on Tuesday. “We believe that transparency leads to increased accountability and responsibility over time – not just for Facebook but advertisers as well,” wrote Sarah Schiff, Product Manager, in a […]

SpotX Announces an Integration with Mediaocean

Video advertising and monetization platform SpotX announced an integration with Mediaocean, foundational software provider for the ad world, to empower linear TV media buyers to transact premium video supply at scale in a brand-safe environment with real-time, actionable insights. SpotX is now available through Mediaocean’s Connect Partner Platform via the Spectra OX, Spectra DS local […]

New Security Layer On the Way for Microsoft’s OneDrive

Microsoft announced that a new security layer is on the way for its OneDrive online file storage service. OneDrive runs on the Microsoft cloud, which has security measures in place, but OneDrive Personal Vault is designed to further protect users’ files. “We understand that some people want more protection for their most important and sensitive […]

Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising

With the 2020 U.S. election cycle expected to be the most expensive in history, audience intelligence and data-management platform Tru Optik announced the launch of the Tru Optik Political Data Cloud, enabling political advertisers to use both OTT and streaming audio to target specific voter groups on a local, state or national level across factors like party […]

WarnerMedia Innovation Lab Boasts NYC Space with 5G Capability

The WarnerMedia Innovation Lab announced its physical space in New York City will be powered by AT&T’s 5G network, making it one of AT&T’s first permanent 5G experience centers. The Lab also announced further details on its partnerships with WarnerMedia Ad Sales and with Xandr, AT&T’s advanced advertising and analytics company. The Lab will be […]

Verizon Media Announces New Omnichannel Insights Tool

Verizon Media announced a new omnichannel insights tool for its demand side platform (DSP). Powered by machine learning, the new tool is designed to give advertisers clarity on their omnichannel programmatic ecosystem, with robust performance insights and optimization recommendations for each channel, ad format and exchange. “At Verizon Media, trust and transparency are more than just […]

Dun & Bradstreet Acquires Lattice Engines

Dun & Bradsreet has agreed to acquire Lattice Engines, the leading AI-powered customer data platform, enabling B2B organizations to scale their account-based marketing and sales programs across every channel. The deal will position Dun & Bradstreet as a leading provider of integrated data and analytics solutions for sales and marketing professionals. “This acquisition supports the […]

Marketers Who Get Out Ahead of the TV Attribution Trend Stand to Win Big

It’s early times for TV attribution, but things are going to change dramatically—sooner than most expect. Connected TV devices have made their way into three-quarters of U.S. homes, opening the door for a massive increase in digital measurement and tracking capabilities, even in the linear ecosystem. Marketers stand to benefit from a new outcome-based approach […]

Xandr Launches Xandr Invest

Xandr, AT&T’s advanced advertising & analytics company, is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has rebranded as Xandr Invest.The strategic buying platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying. “Due […]

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