TV tech company Connekt is rebranding to Connekt Technologies. The change reflects the company’s AI-driven technologies that power smart TV ads, content and commerce experiences for its partners, which include LG, Audi, Eli Lilly, Papa John’s, ABC and others.

Connekt Technologies’ “Overlay” technology enhances ads on smart TVS, making them more interactive and engaging, giving viewers more information, local options and offers. Connekt Technologies also powers proprietary data to advertisers, agencies and networks.

“With streaming services like Netflix, Hulu and Amazon Video impacting the way consumers watch TV, there is a massive opportunity for marketers to disrupt TV advertising,” said Tripp Boyle, SVP of Connekt Technologies. “Our solutions bring all of the benefits of digital to linear TV — data, addressability and real-time performance insights. Our AI-driven platform is also helping brands have accountability in the $70 billion TV advertising market.”

Connekt Technologies helps advertisers, networks and manufacturers deliver unique solutions at the right time. Its unique data from millions of devices in near real-time results in increased TV ad engagement (who clicked what, where and when) and consumer attention (how long an individual viewed an ad).

With their advanced TV technology:

• Advertisers can increase their ROI — targeting the most responsive audience powered by real-time data leads to added brand lift and turns TV ad viewing into an experience.
• Networks can offer advertisers new, compelling capabilities, such as direct response, local-national tie-in and targeted messaging. This added value also creates additional revenue streams.
• Manufacturers can add a recurring revenue annuity through a share in these newly created revenue streams, in addition to the subsidization of device pricing.

Steve DeMain has been named Connekt Technologies’ SVP, National Sales and TV Partnerships. In this role, DeMain will be responsible for leading agency relationships, as well as building partnerships within the TV ecosystem. He was previously VP, Video Revenue at Condé Nast.