Techfront News

Facebook Presents Showcase

Through conversations with our partners over the past year, we’ve been able to better understand the growing challenge of reaching audiences within a premium, brand safe video environment. Particularly as streaming services command more and more consumer time and attention. We launched the Watch tab on Facebook in August 2017 to create a front door […]

Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising

 With the 2020 U.S. election cycle expected to be the most expensive in history, audience intelligence and data-management platform Tru Optik announced the launch of the Tru Optik Political Data Cloud, enabling political advertisers to use both OTT and streaming audio to target specific voter groups on a local, state or national level across factors like party […]

WarnerMedia Innovation Lab Boasts NYC Space with 5G Capability

The WarnerMedia Innovation Lab announced its physical space in New York City will be powered by AT&T’s 5G network, making it one of AT&T’s first permanent 5G experience centers. The Lab also announced further details on its partnerships with WarnerMedia Ad Sales and with Xandr, AT&T’s advanced advertising and analytics company. The Lab will be […]

Verizon Media Announces New Omnichannel Insights Tool

Verizon Media announced a new omnichannel insights tool for its demand side platform (DSP). Powered by machine learning, the new tool is designed to give advertisers clarity on their omnichannel programmatic ecosystem, with robust performance insights and optimization recommendations for each channel, ad format and exchange. “At Verizon Media, trust and transparency are more than just […]

Dun & Bradstreet Acquires Lattice Engines

Dun & Bradsreet has agreed to acquire Lattice Engines, the leading AI-powered  customer data platform, enabling B2B organizations to scale their account-based marketing and sales programs across every channel. The deal will position Dun & Bradstreet as a leading provider of integrated data and analytics solutions for sales and marketing professionals.  “This acquisition supports the […]

Marketers Who Get Out Ahead of the TV Attribution Trend Stand to Win Big

It’s early times for TV attribution, but things are going to change dramatically—sooner than most expect. Connected TV devices have made their way into three-quarters of U.S. homes, opening the door for a massive increase in digital measurement and tracking capabilities, even in the linear ecosystem. Marketers stand to benefit from a new outcome-based approach […]

Xandr Launches Xandr Invest

Xandr, AT&T’s advanced advertising & analytics company, is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has rebranded as Xandr Invest.The strategic buying platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying. “Due […]

Nexstar Digital Introduces TViQ Audience Solution

Nexstar Digital announced the official launch of its proprietary TViQ audience solution, aimed at enabling advertisers to leverage local broadcast audience data to reach viewers at scale across all forms of digital video advertising. “TViQ leverages consumer intent data against advertiser verticals across Nexstar’s owned and operated station footprint to predict consumers in market for a […]

Connekt Rebrands to Connekt Technologies

TV tech company Connekt is rebranding to Connekt Technologies. The change reflects the company’s AI-driven technologies that power smart TV ads, content and commerce experiences for its partners, which include LG, Audi, Eli Lilly, Papa John’s, ABC and others. Connekt Technologies’ “Overlay” technology enhances ads on smart TVS, making them more interactive and engaging, giving […]

Centro Data From Midterms Show Political Marketers Spent 60% of Digital Ad Budgets on Programmatic

A new report from Centro aggregates digital ad spending data from the 2018 midterm election cycle, and reveals a significant use of programmatic advertising. According to data aggregated from 300+ federal, state and local races run using Centro’s Basis platform, programmatic buying comprised 60% of political digital ad budgets. The findings also show that video […]

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