New technology enhancing the viewer experience and facilitating seamless transactions has made shoppable TV a massive opportunity for advertisers. Retail media is one of the fastest-growing sectors in digital advertising, offering brands the opportunity to reach consumers at the point of purchase. But what are the challenges brands face with e-commerce, like data privacy, and how are those they being addressed? Let’s discuss.

What’s better: linear TV or CTV? As the media landscape continues to evolve, advertisers are faced with a critical decision: stick with the traditional, broad-reach power of linear TV, or embrace the data-driven precision of programmatic TV. Two industry experts will debate  the strengths, challenges, and opportunities of both approaches in today's dynamic market. Prepare for a provocative discussion!

When it comes to distributing live sports, CTV is the rookie of the year, and linear is the legend headed for retirement and the hall of fame. Now that the most pinnacle live sports events are available through streaming, more change is on the horizon. From the technical and product challenges involved with live, to the promise of making sports more addressable and measurable, how sports events and advertising is being delivered is in the midst of massive change. Join top programmers and an agency investment lead, who will discuss how they are mapping out the next play.

In an increasingly challenging ecosystem, what must the media industry do to ensure brands get accurate, actionable insights? We will take a hard look at the current state of TV measurement, the issues that still need to be addressed, and the technologies shaping its future.

Viewers are flocking to CTV, but Issues like overly complex interfaces, ad frequency, and content discovery mar the experience. We’ll explore innovative solutions and emerging best practices to make the CTV experience more intuitive and enjoyable for viewers, and valuable to advertisers. Industry experts will discuss ways to address friction points while sharing strategies to improve personalization, interactivity, and seamlessness in CTV environments.

As SMBs continue to hone their digital marketing strategies, many see the value in looking beyond standard search, display and social media channels to areas like CTV and ecommerce. Historically, these channels may have been off-limits to SMBs, given the cost of advertising or the resources needed to build the right creative. But with ad tech firms increasingly offering self-serve and AI tools to make once difficult tasks easier (like generating creative and digital video), many are now tuning in to CTV to reach customers at scale. This panel will expore the value of using CTV to reach audiences that SMBs care about, discuss some of the ways that SMBs are taking advantage of CTV today, and delve into what's needed to make CTV an even bigger part of SMB's digital programs.

The streaming wars are hotter than ever — and all eyes are on Netflix. The formerly ad-free streamer not only runs ads, it’s gearing up to launch its own ad tech this spring. In the meantime, Netflix has been busy creating new ad formats, inking programmatic partnerships and programming live events to attract subscribers and marketers alike. Can Netflix win the hearts of both viewers and advertisers? Hear from Nicolle Pangis, Netflix’s new advertising VP and former CEO of Ampersand, about how the streamer plans to compete against broadcasters and bring “the Netflix Effect” to advertising.

Programmatic CTV unlocks needed liquidity for both media buyers and media sellers and is well positioned to power a growing share of TV advertising investments. But there remain arbitrage opportunities for ad tech middlemen to siphon unwarranted fees from the programmatic supply chain, and these middlemen exist across both the open auction and private marketplaces. Attend this session to follow the programmatic pipes from start to finish. Understand the various ways programmatic auctions can be resold, adding cost and reducing the transparency buyers expect with an on-glass ad experience. Come away with best practices for programmatic CTV buying and the questions you should ask to ensure your ads deliver in the right places and at the right price.

For performance-minded brands, the right media mix is key to driving incremental growth. But how can you most efficiently buy CTV amidst rising transparency and measurement challenges? Learn how prioritizing premium inventory, using custom algorithms and validating through advanced analytics can add value to your CTV media buys from the independent agency perspective.