As CTV continues to transform the advertising landscape, brands face an exciting yet complex challenge — requiring them to rethink their strategies for both awareness and performance goals.
In this fireside chat, Premion President Daniel Spinosa will share his insights on the state of the market, new innovations and what's ahead for 2025. He will dive into key priorities for advertisers, exploring the considerations for choosing between self-service and managed-service buying models, the benefits of a total TV strategy, targeting strategies to influence consumers early in their journey, full-funnel measurement approaches, and how to make CTV a key part of an effective omnichannel strategy.
Join us for actionable insights on navigating the fast-evolving streaming landscape and what matters most for advertisers.

Complex and fragmented, the CTV ad ecosystem demands diverse identity strategies for advertisers and agencies. This panel, featuring Google, the IAB Tech Lab and agency Canvas Worldwide, will explore how to navigate this landscape with first-party data activated via Publisher Advertiser Identity Reconciliation (PAIR). Join us to discover one-way leading publishers and advertisers are driving success and unlocking new opportunities.

Programmatic CTV unlocks needed liquidity for both media buyers and media sellers and is well positioned to power a growing share of TV advertising investments. But there remain arbitrage opportunities for ad tech middlemen to siphon unwarranted fees from the programmatic supply chain, and these middlemen exist across both the open auction and private marketplaces. Attend this session to follow the programmatic pipes from start to finish. Understand the various ways programmatic auctions can be resold, adding cost and reducing the transparency buyers expect with an on-glass ad experience. Come away with best practices for programmatic CTV buying and the questions you should ask to ensure your ads deliver in the right places and at the right price.

New technology enhancing the viewer experience and facilitating seamless transactions has made shoppable TV a massive opportunity for advertisers. Retail media is one of the fastest-growing sectors in digital advertising, offering brands the opportunity to reach consumers at the point of purchase. But what are the challenges brands face with e-commerce, like data privacy, and how are those they being addressed? Let’s discuss.

Viewers are flocking to CTV, but Issues like overly complex interfaces, ad frequency, and content discovery mar the experience. We’ll explore innovative solutions and emerging best practices to make the CTV experience more intuitive and enjoyable for viewers, and valuable to advertisers. Industry experts will discuss ways to address friction points while sharing strategies to improve personalization, interactivity, and seamlessness in CTV environments.

This panel will explore how CTV has become an essential part of advertisers’ media mix. In this session you will hear from industry leaders about how they are using AI-powered audience strategies to reach and engage their targets via CTV to enhance performance. They will discuss best practices for integrating CTV into omnichannel strategies, overcoming challenges around audience targeting and measurement, as well as unlocking performance across the funnel for their brands. 

The lack of transparency in programmatic creates efficiency and reach challenges for advertisers running across the fragmented, multi-platform landscape. Join industry experts from publishing and the buy side as they discuss how they are improving transparency across platforms, and how achieving great transparency results in more precise audience targeting, greater efficiency and improved reach. They will dive into specific solutions around transparency (read: standardization and more), how best to manage frequency in this multi-platform landscape, and offer examples of progress in 2025. 

Data bestows four unique superpowers to marketers. Attend this session, led by Samsung Ads, to learn how to use these superpowers to unlock success across the funnel in CTV. We’ll demonstrate how data, when harnessed correctly, can be used as a strategic decision-making tool that empowers advertisers to turn uncertainty into actionable insights, navigate the complexities of the funnel with precision, and drive real business results.

Advertisers, publishers and their partners have spent a lot of time thinking about online privacy compliance. (Or their attorneys have, at least.) Well, every single privacy-related question that companies grapple with on the web is a potential privacy risk on connected TV, too – especially consent management. But CTV is also its own beast, which further complicates matters. Join Alysa Hutnik, a partner at Kelley Drye, to navigate the thicket of privacy compliance in streaming environments.

For performance-minded brands, the right media mix is key to driving incremental growth. But how can you most efficiently buy CTV amidst rising transparency and measurement challenges? Learn how prioritizing premium inventory, utilizing custom algorithms and validating through advanced analytics can add value to your CTV media buys from the independent agency perspective

As SMBs continue to hone their digital marketing strategies, many see the value in looking beyond standard search, display and social media channels to areas like CTV and ecommerce. Historically, these channels may have been off-limits to SMBs, given the cost of advertising or the resources needed to build the right creative. But with ad tech firms increasingly offering self-serve and AI tools to make once difficult tasks easier (like generating creative and digital video), many are now tuning in to CTV to reach customers at scale. This panel will expore the value of using CTV to reach audiences that SMBs care about, discuss some of the ways that SMBs are taking advantage of CTV today, and delve into what's needed to make CTV an even bigger part of SMB's digital programs.